From Marketing Spend to Business Strategy with Ondar Tarlow

About this episode

Ondar Tarlow discusses how a business perspective can enhance marketing effectiveness and drive growth.

Text us your thoughts on the episode or the show! What separates a marketing team that drives growth from one that just stays busy? Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team. In this episode of Ops Cast, host Michael Hartmann sits down with Ondar, marketing consultant and former CMO, for a practical co...

People in this episode

Host: Michael Hartmann

Guest: Ondar Tarlow

Topics covered

• marketing strategy
• business growth
• budget allocation
• P&L analysis
• finance credibility

Keywords

• marketing spend
• business strategy
• growth
• budget
• finance

Mentioned in this episode

Organizations: MarketingOps.com

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