Cold Email Basics Nobody Teaches You ft. Gerda Ance Rieksta

About this episode

Saurav Gupta interviews Gerda Ance Rieksta about effective cold email strategies for B2B companies.

In today's episode, I chat with Gerda, from Leadprinter AI, about running end-to-end cold email systems for B2B companies across a surprisingly wide range of niches—SaaS, video agencies, investment firms, solar panels, real estate, conferences—with a bold guarantee of minimum 20 leads per month or extensions and refunds, which has only failed twice out of 200 clients. We explore two campaigns: a Bali villa real estate campaign where they scraped relevant Facebook groups and LinkedIn to build a hyper-targeted list, ran a webinar funnel via cold email, booked 350 attendees, and sold the villa; and a Latvian financing company campaign where basic industry and job title filters across a 2,000-company TAM produced 150 leads per month—effectively reaching nearly 10% of the entire market every single month. Gerda's consistent observation: the most effective campaigns are almost always the simplest ones, and over-engineering with Clay enrichments and complex personalization introduces more failure points than value. Her prediction: the real winners going forward will be the ones who learn when not to automate—because if everything is automated, people notice and it starts to feel cold…

People in this episode

Host: Saurav Gupta

Guest: Gerda Ance Rieksta

Topics covered

• cold email
• B2B marketing
• lead generation
• campaign strategies
• automation
• sales

Keywords

• cold email
• lead generation
• B2B
• campaigns
• automation
• sales strategies
• marketing

Mentioned in this episode

Organizations: Leadprinter AI

Places: Bali, Latvia, US, Estonia, SaaS, real estate, solar panels, video agencies, investment firms, conferences

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