How Top GTM Engineers Actually Build Campaigns ft. David Tasev

About this episode

David Tasev discusses effective strategies for running cold email campaigns and the importance of documenting winning tactics in playbooks.

In today's episode, I chat with David Tasev, GTM Engineer at Instantly, about what it actually looks like to run cold email campaigns from inside one of the biggest sending platforms in the world—taking clients from offer creation all the way through campaign optimization, and building playbooks that outlast any single trend. We explore his investment fund campaign that generated 600 opportunities in two months: targeting wealthy founders and CEOs with investing power, leading with big-name social proof, keeping copy razor short, and instead of asking for a call, asking if they'd like a one-pager—because people with that level of wealth protect their time, and a low-friction next step is what gets the reply. He also shares his meta-learning approach: when he gets outreached effectively himself, he reverse-engineers the tactic and adds it to his playbook—including the ego massage play that got him on a call by calling him an expert and asking for his thoughts. His prediction: GTM engineering is still in its early innings, results have actually gotten better each year since he started in 2021-22, and the people who document their winning campaigns into proper playbooks will have a…

People in this episode

Host: Saurav Gupta

Guest: David Tasev

Topics covered

• GTM engineering
• cold email campaigns
• campaign optimization
• playbooks
• lead generation
• investment fund campaign

Keywords

• GTM engineering
• cold email
• campaign optimization
• investment fund
• lead generation
• playbooks
• social proof

Mentioned in this episode

Organizations: Instantly

Places: Macedonian, Skopje

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