About this episode

In this episode, Saurav Gupta interviews Jan Strøm about innovative growth hacking strategies and the evolution of content monetization platforms.

In today's episode, I chat with Jan Strom, founder of VojVoj, about building a content creator platform that merges the monetization model of OnlyFans and Patreon with the discovery mechanics of TikTok and Meta—replacing the like button with a financial differentiator where every engagement costs real currency, so the algorithm rewards quality over quantity and creators start earning from day one. We explore Jan's growth hacking philosophy: maximum output from minimum input, finding blue ocean opportunities, and testing constantly rather than following conventional playbooks. He shares two legendary growth hacks from his past—reading a Norwegian financial newspaper one morning, realizing a new law would force all financial institutions to report transactions above $500, cold calling the CTO of the financial authority to pitch a solution he hadn't built yet, getting the meeting, building it for free, then locking every financial institution in Norway into buying certificates from his company for the next 15+ years; and turning a failing 10-person SSL certificate sales team into 400 consultants selling their white-label click-through solution across Norway's biggest IT…

People in this episode

Host: Saurav Gupta

Guest: Jan Strøm

Topics covered

• growth hacking
• content creation
• monetization models
• AI in business
• sales strategies

Keywords

• growth hacking
• content creator platform
• monetization
• OnlyFans
• Patreon
• AI
• sales strategies
• Norway

Mentioned in this episode

Organizations: VojVoj, OnlyFans, Patreon, TikTok, Meta, Shell, Norwegian financial newspaper

Places: Norway

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