About this episode

The episode discusses how to align LinkedIn content, DMs, and conversion systems to generate revenue, featuring insights from Stijn Verhagen.

In today's episode, I chat with Stijn Verhagen, founder at Course Launcher, about a very specific niche: established LinkedIn personal brands with B2B offers—agency owners, coaches, consultants—who already have attention but aren't converting it into revenue because their content, DMs, and conversion systems aren't working together. We explore his content-chats-conversions flywheel and a recent client story that says it all: a creator with 50,000 followers who already had most of the pieces in place but not aligned—once Stijn synchronized content, DM strategy, and funnels, the client did $27,500 in the first 24 hours and booked 90 sales calls in three weeks. The car needed four wheels pointing the same direction, not three. His prediction for LinkedIn: the platform is splitting into two camps—fully human and authentic (voice notes, personal stories, offline connection) versus fully AI-automated—and because LinkedIn is connection-driven rather than follower-driven like Instagram, he suspects the human camp will win there. Stijn shares his journey from a 14-year-old making $1-2 per Photoshop design for gaming teams on Twitter during a sleepover, to marketing studies, to building…

People in this episode

Host: Saurav Gupta

Guest: Stijn Verhagen

Topics covered

• LinkedIn marketing
• B2B offers
• content strategy
• conversion systems
• personal branding
• agency owners
• coaching

Keywords

• LinkedIn content
• B2B marketing
• conversion strategy
• personal brand
• agency marketing
• sales calls
• content alignment

Mentioned in this episode

Organizations: Course Launcher

Places: LinkedIn, Instagram

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