About this episode

Saurav Gupta interviews Mohamed Hamdi about the importance of clean data and effective offer framing in generating qualified leads.

In today's episode, I chat with Mohamed Hamdi, GTM Engineer at ISkala Business Solutions, about how clean data and strong offer framing can drive thousands of qualified leads — including 7,000+ interested signups for a single US client. ISkala builds continuous outbound systems for B2B companies across the MENA region (and select US/UK clients) in SaaS, services, and agency models. Mohamed walks through their Modern Guild case study in detail: the client helps sophomore and junior university students break into finance and consulting internships, and the campaign worked because the offer matched exactly what the audience already wanted. The data source was unconventional — LinkedIn groups where students had publicly left their university emails while asking for internship opportunities, scraped via PhantomBuster, enriched through Clay, and deployed on Dripify. He also breaks down his full campaign process: discovery questionnaires, two-week domain warmup on Smartlead, copy structured around hook → value prop → credibility line → low and high friction CTAs, and their in-house tool InReach which pulls contacts across 30+ vendors including Apollo, ZoomInfo, and BetterContact. We get…

People in this episode

Host: Saurav Gupta

Guest: Mohamed Hamdi

Topics covered

• clean data
• offer framing
• B2B marketing
• lead generation
• campaign process
• GTM engineering

Keywords

• qualified leads
• B2B companies
• LinkedIn groups
• campaign creation
• data triggers

Mentioned in this episode

Organizations: ISkala Business Solutions, Modern Guild, PhantomBuster, Clay, Dripify, Smartlead, InReach, Apollo, ZoomInfo, BetterContact

Places: MENA, US, UK

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