695 - Stop Doing the Delivery Yourself: A Smarter Way to Add Capacity with Jim Marascio
About this episode
Jim Marascio discusses how to scale a lean business through strategic partnerships and effective project management.
Why you should listen Jim Marascio runs Equals 11 with roughly 30 direct team members, yet delivers Salesforce work with on-demand access to more than 600 certified engineers. He breaks down the exact staffing partnerships in LATAM and Europe that let a lean business play far larger than its headcount. Learn how to move up the value chain from tactical delivery to consultative "what if" conversations: the shift that raises deal value, creates more interesting work for your engineers, and turns you into the trusted advisor a client cannot swap out. Get Jim's front-end planning approach (milestones, definition of done, clear ownership, agreed success metrics) that keeps projects out of the 40% of implementations that stall on activity without results. You want to take on bigger Salesforce work, but every larger project means hiring people you cannot afford to keep on the bench, so you stay stuck delivering most of it yourself. In this episode, I talk with Jim Marascio from Equals 11, who spent 25 years as a CIO and CTO of SaaS companies before building a delivery business that runs on a lean core team and plays far larger than its size. We get into the moment he stopped being the…
People in this episode
Host: Paul Higgins
Guest: Jim Marascio
Topics covered
- business strategy
- staffing partnerships
- consultative selling
- project management
- Salesforce implementation
Mentioned in this episode
Organizations: Equals 11, Salesforce
Places: LATAM, Europe
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