About this episode

In this episode, Paul Higgins discusses the importance of identifying the right problem before committing to complex solutions in SaaS partnerships.

You are about to spend months solving a problem you have never actually counted, and the real cost is not the wasted build, it is every move you do not make while you are stuck in it. In this episode, I break down three Slack conversations I had with SaaS partners in two weeks, each one convinced the complex solution was the answer: a platform migration, a staged AI email sequence, a full LinkedIn outreach system. In each case, one question flipped it, like the partner ready to switch platforms until he counted that the platform cost him $11,000 in lost deals while spreadsheets and homegrown builds cost him $140,000. I show you why AI can build the plan but can never tell you whether the problem is even yours, and the three simple moves that test the real constraint before you commit. If you are a SaaS partner staring down a major build, this is the glass of ice water, and the question is whether you will drop the O-ring in first. Resources and Links Need help with your WHO and WHAT decisions? Apply for a FREE Multiplier Call Book a Decision Session here Previous episode: 695 - Stop Doing the Delivery Yourself: A Smarter Way to Add Capacity with Jim Marascio Check out more…

People in this episode

Host: Paul Higgins

Topics covered

• problem-solving
• SaaS partnerships
• AI solutions
• platform migration
• decision making

Mentioned in this episode

Organizations: Slack, SaaS, LinkedIn

Products: AI, spreadsheets, homegrown builds

More episodes of Paul Higgins Podcast

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• 692 - He liked being the one everyone called. That was the problem. · June 29, 2026 · 4 min
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