Random Acts of Sales Are Killing Your Pipeline (Fix It in 8 Touches)

About this episode

Matt Vaadi shares an 8-touch sales campaign template to help maintain a full sales pipeline and avoid burnout.

No more sales burnout! Learn how to set up a repeatable system that keeps your pipeline full and your business growing. In this episode of Payrollin’, Matt Vaadi shares the exact 8-touch sales campaign template he’s used to generate consistent payroll and PEO clients for 20 years. Whether your pipeline’s empty or you just want predictable leads every month, this step-by-step walkthrough shows you how to: ✅ Identify your ideal payroll client profile ✅ Build a repeatable 4- to 6-week sales campaign ✅ Automate touches with email, LinkedIn, phone, and direct mail ✅ Track metrics so you know what’s actually working ⏰ TIMESTAMPS: 0:00 - Intro: Frustration with sales progress 1:35 - Random Acts of Sales: Feast or famine sales pipeline 2:03 - Campaign Effectiveness: Creating repeatable results 3:03 - Systems Problem: Lack of a repeatable method 4:01 - Delegating Tasks: Who should handle campaign execution? 5:38 - Sales Campaign Overview: The 8-touch process 6:00 - Target Account Profile: Defining your ideal customer 7:02 - Geographic Focus: Targeting local markets 8:01 - Campaign Messaging: Why go local? 9:23 - Emotional Appeal: Leading with emotions in sales 10:04 - Key Differentiators…

People in this episode

Guest: Matt Vaadi

Topics covered

• sales strategy
• pipeline management
• client acquisition
• sales automation
• marketing tactics

Keywords

• sales campaign
• payroll clients
• PEO clients
• repeatable system
• sales metrics

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