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On the show
From 10 epsHosts
Recent guests
Recent episodes
How to Grow Payroll Revenue Without Finding a Single New Client
Jun 25, 2026
18m 56s
BambooHR, Paylocity, and Asure Just Launched Managed Payroll. Now What?
Jun 11, 2026
27m 42s
What’s the Current Average for Employee Benefits? $753 Premium, 78% Employer Paid
Apr 28, 2026
43m 40s
I Drove 3 Hours to See Inside a $3B PEO Acquirer (Here's What I Found)
Apr 17, 2026
27m 01s
The PEO Industry Lost 40% of Its Players. What's Next?
Mar 26, 2026
1h 00m 36s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/25/26 |  How to Grow Payroll Revenue Without Finding a Single New Client | Join the show live every Thursday for a conversation you can’t find anywhere else: https://grow.payrollinpodcast.com/ Are you spending too much time chasing new payroll clients while ignoring the revenue already sitting in your client base? Most payroll providers focus heavily on new sales, but the data tells a different story. ADP expects roughly 50% of its new revenue to come from existing customers, and when they expand a payroll client into HR, ASO, or PEO services, the lifetime value can increase dramatically. In this episode of The Payroll Growth Show, Matt Vaadi breaks down how payroll companies can generate more revenue, improve retention, and create deeper client relationships without increasing their marketing budget. You'll learn: • Why existing clients may be your biggest growth opportunity • How to identify "white space" opportunities in your client base • A simple framework for payroll, HR, benefits, workers' comp, and time-tracking upsells • How quarterly business reviews (QBRs) can drive revenue growth • Ways to use AI to uncover buying signals and retention risks • Common mistakes payroll firms make when expanding services • Practical strategies you can implement immediately Whether you're an independent payroll bureau, PEO, CPA firm, HR provider, or payroll sales leader, this episode offers actionable ideas for increasing client lifetime value and growing revenue from the customers you already serve. ⏰ *TIMESTAMPS:* 0:00 Why ADP Gets 50% of Revenue from Existing Clients 2:02 The Growth Grid Explained 4:31 Finding Hidden Revenue in Your Client Base 6:06 The Simple Upsell Conversation Framework 6:57 The ADP Playbook: $450K from 180 Accounts 9:48 Using AI to Find Buying Signals 12:26 Quarterly Business Reviews That Drive Growth 14:40 Predicting Client Churn with AI 15:39 One-to-Many Upsell Strategies 18:02 The 50/50 Growth Model for Payroll Companies 📧 *GET THE INSIDER NEWSLETTER* Weekly strategies for scaling your payroll bureau (1,000+ leaders subscribed) → https://www.payrollinpodcast.com/ 🎯 *THIS WEEK'S RESOURCE:* 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 💡 *SCALE YOUR BUREAU WITH OUR HELP:* 1️⃣ *Add PEO Services* - New revenue stream without new clients → Learn more: https://www.guhroo.co/partners/ 2️⃣ *Hire Virtual Assistants* - Scale operations at 70% less cost → https://www.outsourcedscale.com/ 3️⃣ *Marketing That Works* - Get the system we use → https://underdogdigital.co/ 🔔 *SUBSCRIBE for weekly payroll growth strategies:* → Hit the bell to never miss an episode 💬 *CONNECT WITH MATT:* LinkedIn: https://www.linkedin.com/in/mattvaadi Facebook Group: https://www.facebook.com/groups/payrollinnovation #payroll #payrollservices #bureauowner | 18m 56s | ||||||
| 6/11/26 |  BambooHR, Paylocity, and Asure Just Launched Managed Payroll. Now What?✨ | managed payrollpayroll vendors+4 | — | BambooHRPaylocity+3 | — | managed payrollBambooHR+6 | — | 27m 42s | |
| 4/28/26 |  What’s the Current Average for Employee Benefits? $753 Premium, 78% Employer Paid✨ | employee benefitshealth insurance+4 | Matt Wilson | Scott InsuranceMilliman+1 | — | employee benefitshealth insurance costs+6 | — | 43m 40s | |
| 4/17/26 |  I Drove 3 Hours to See Inside a $3B PEO Acquirer (Here's What I Found)✨ | PEO acquisitionbusiness strategy+3 | — | Vensure Employer Services | — | PEOacquisition+5 | — | 27m 01s | |
| 3/26/26 |  The PEO Industry Lost 40% of Its Players. What's Next?✨ | PEO industrypayroll services+5 | Matt | HR & Payroll 2.0 PodcastPEO+3 | — | PEOpayroll+6 | — | 1h 00m 36s | |
| 3/13/26 |  The Advice That's Killing Your Business (Focus vs. Everything)✨ | business adviceentrepreneurship+4 | — | Underdog DigitalGoogle+1 | — | business adviceentrepreneurship+5 | — | 47m 34s | |
| 3/4/26 |  What is Vibe Coding? How to Generate Leads In One Hour for Your Business (with Chris Clark)✨ | Vibe CodingAI in sales+3 | Chris Clark | ClaudeLovable+2 | — | lead generationAI automation+3 | — | 53m 31s | |
| 1/22/26 |  How Paragon Won Big in Cannabis Payroll (Lessons from a Niche Market)✨ | cannabis payrollbranding+3 | Clarke Lyons | Paragon PayrollBar Stool Sports | cannabis | cannabis payrollbranding strategy+3 | — | 48m 27s | |
| 1/8/26 |  Vensure Made 100 Acquisitions (Here’s Why It Actually Worked)✨ | business growthacquisitions+4 | — | VensurePayrollin'+3 | — | Vensureacquisitions+5 | — | 27m 55s | |
| 12/18/25 |  Brittany Hodak's Secrets to Building Superfans (Walmart, Disney, Amazon)✨ | customer loyaltysuperfans+3 | Brittany Hodak | WalmartDisney+2 | — | customer experienceloyalty+3 | — | 45m 28s | |
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| 11/5/25 |  Random Acts of Sales Are Killing Your Pipeline (Fix It in 8 Touches)✨ | sales strategypipeline management+3 | Matt Vaadi | — | — | sales campaignpayroll clients+3 | — | 30m 05s | |
| 10/8/25 |  Alan Stein Jr. Shares the Key to Leading Through Life and Career Transitions | In this episode of Payrollin', Matt Vaadi sits down with Alan Stein Jr., a renowned keynote speaker and former performance coach for NBA legends like Kobe Bryant, Kevin Durant, and Steph Curry. Topics Covered: The "Next Play" mindset and how it applies to business and leadership Leadership strategies learned from coaching NBA superstars How to manage change, both imposed and initiated, in your life and business Alan’s insights on turning setbacks into opportunities for growth The importance of controlling your response to situations for better outcomes Alan shares his game-changing strategies for overcoming setbacks and leading through change. Drawing from his extensive experience in elite sports and leadership, Alan discusses the principles of his “Next Play” framework, focusing on how businesses and individuals can thrive through life’s transitions. Alan also dives deep into the power of accepting reality, staying focused on what’s within your control, and making intentional shifts in mindset to drive success. Whether you're navigating challenges in your personal life or business, this episode offers practical insights for making your next move the best one yet. 📘 Want to dive deeper into the "Next Play" mindset? Alan's new book, Next Play, drops in November. Pre-order your copy today and start transforming your approach to leadership and success. https://www.amazon.com/Next-Play-Performance-Productivity-Fulfillment/dp/B0FLFBV1X8 📝 Payroll Service Provider Sales PlaybookA 16-page, fill-in-the-blanks guide built from real strategies. Copy, paste, and make it your own.https://docs.google.com/document/d/1f8_iXs_wAA6_1aWBE0IPgL9_3qf5DEggQnOUMAXhO5o/edit?tab=t.0 🗣 If you lead a payroll company, this is for you. Join the Payroll Innovation Group for insights, playbooks, and conversations that move the needle. https://www.facebook.com/groups/payrollinnovation 💡Take your payroll company to the next level. Get expert strategies for rapid growth! https://go.guhroo.co/payroll-company-growth 🖥️ Need an easy-to-use White Label HR Software solution? https://www.guhroo.co/white-label-hr-system-for-companies/ 💸 Maximize your value when selling your payroll business or making a partial exit https://www.guhroo.co/solutions/payroll-company-acquisition/ 🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/ 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U 👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. • YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c • Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf ►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message 🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the Host F... | 59m 21s | ||||||
| 9/16/25 |  How Do I Build a High-Performing Sales Team for My Payroll Company? Scott Goldberg Explains | 📬 Stay informed with Payrollin’! Sign up for our newsletter and receive weekly payroll tips and strategies directly in your inbox: https://www.guhroo.co/payrollin-subscription/ In this episode of the Payrollin’ Podcast, Matt Vaadi sits down with Scott Goldberg, Chief Sales Officer at Dominion Payroll, to explore strategies that drive success during selling season in the payroll industry. Scott shares valuable insights into building high-performing sales teams, creating effective sales strategies, and how to leverage key relationships like CPAs and banks to grow your payroll business. Whether you’re looking to improve your payroll sales process or maximize selling season opportunities, Scott’s experience growing Dominion Payroll by 350% provides actionable advice you can implement today. Topics covered: • Maximizing selling season for payroll businesses• Building a high-performing payroll sales team• Key tactics for closing bigger deals in the payroll industry• Managing client relationships and referral partnerships • Growing a payroll business through strategic sales and marketing If you're in the payroll space or sales in general, this episode is a must-watch! Don’t forget to subscribe and hit the bell icon for more industry insights, sales strategies, and tips from experts like Scott Goldberg. 🗣 If you lead a payroll company, this is for you. Join the Payroll Innovation Group for insights, playbooks, and conversations that move the needle. https://www.facebook.com/groups/payrollinnovation 💡Take your payroll company to the next level. Get expert strategies for rapid growth! https://go.guhroo.co/payroll-company-growth 🖥️ Need an easy-to-use White Label HR Software solution? https://www.guhroo.co/white-label-hr-system-for-companies/ 💸 Maximize your value when selling your payroll business or making a partial exit https://www.guhroo.co/solutions/payroll-company-acquisition/ 🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/ 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U 👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. • YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c • Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf ►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message 🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the Host Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi 👉About the Guest Find Scott on LinkedIn here: https://www.linkedin.com/in/scott-goldberg-05614225/ How to increase sales during selling season in payroll How to build a high-performing sales team in payroll Tips for closing payroll deals during selling season How to generate leads in the payroll industryBest practices for payroll sales team... | 48m 35s | ||||||
| 8/22/25 |  How Do Payroll Firms Make the Inc. 5000 List? Chris Caputo Reveals How Zuma Did It 4 Years in a Row | What is needed for a payroll company to make the Inc. 5000 list and do it four years in a row? In this episode, Matt Vaadi sits down with Chris Caputo, CEO of Zuma Payroll, to uncover the strategies that helped his company earn a spot on the Inc. 5000 list four years running. From carving out a niche in construction and union payroll to going head-to-head with industry giants, Chris shares the mindset and tactics behind Zuma’s rapid growth. 🔑 Key Takeaways: How Zuma successfully pivoted from credit card processing into payroll. Why specializing in construction and union payroll created outsized opportunities. The sales process shifts from competing on price to selling on value. Building trust through 350+ five-star Google reviews. Competing with ADP and Paychex in a crowded market. Training and leadership strategies that built a resilient sales team.The future of payroll: AI, technology, and why referrals still matter most. 👉 If you want to know how a payroll company can scale in a competitive space and learn the strategies behind Zuma Payroll’s 4x Inc. 5000 growth, this episode is a must-listen. 🗣 If you lead a payroll company, this is for you. Join the Payroll Innovation Group for insights, playbooks, and conversations that move the needle. https://www.facebook.com/groups/payrollinnovation 💡Take your payroll company to the next level. Get expert strategies for rapid growth! https://go.guhroo.co/payroll-company-growth 🖥️ Need an easy-to-use White Label HR Software solution? https://www.guhroo.co/white-label-hr-system-for-companies/ 💸 Maximize your value when selling your payroll business or making a partial exit https://www.guhroo.co/solutions/payroll-company-acquisition/ 🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/ 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U 👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. • YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c • Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf ►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message 🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the Host Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi 👉About the Guest Find Chris on LinkedIn here: https://www.linkedin.com/in/chris-c... | 47m 36s | ||||||
| 8/9/25 |  What Is the Easiest Way to Build an App Without a Developer? Watch It Done With AI | Have an app idea but don’t know how to code? In this episode of Payrollin’, Matt Vaadi walks through how to build a real, working app in under 30 minutes using only AI tools like ChatGPT, Replit, and WhisperFlow. No coding experience needed.Learn how vibe coding works, how to prompt ChatGPT to build inside Replit, and how this AI-powered stack can replace tools like Trello, your CRM, or your client onboarding workflow.Whether you're a founder looking to automate tasks or a small business owner wanting to bring an idea to life, this episode offers practical tips, live examples, and honest insight into what works and what doesn't when building apps with AI.Featured tools: ChatGPT Replit WhisperFlow Claude AI Zapier Mailgun PandaDoc Trello📬 Your weekly payroll guide is here! Sign up for the Payrollin’ newsletter and get tips and insights straight to your inbox.https://www.guhroo.co/payrollin-subscription/🎯Want to focus more on growing your business? Outsourced Scale’s virtual assistants streamline operations so you can work smarter, not harder.https://www.outsourcedscale.com/📊 Save Time and Money with a PEO PartnerWe streamline HR, payroll, and compliance so you can do what you do best—run your business.https://www.guhroo.co/peo-services-concierge-hr/🚀 Want Your Marketing to Look Like Ours?: We use Underdog Digital for all our content marketing: https://underdogdigital.co/💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll companyhttps://youtu.be/6aW8RmVj8OE📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.• YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c• Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message🔴 Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the HostFind Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadiHow to Use AI to Build Apps for Your Business in 2025Have an App Idea? Here’s How to Build It Without CodingWhat Is Vibe Coding and How Does It Work? Watch an Entire App Get Built With PromptThe Fastest Way to Build a Custom App With No DevelopersWhat AI Tools Are Best for Business App Builds? Can You Build Internal Tools With No Developers?How Do Non-Tech Founders Build Tools Today?What Should You Know Before Launching a No-Code App?Claude vs ChatGPT | 28m 21s | ||||||
| 7/15/25 |  Should Your PEO Add Accounting? Key Insights from G&A Partners & GrowthForce Aquisition | G&A Partners just made a bold move by acquiring GrowthForce, a $9.7M accounting firm — and it could reshape the future of the payroll and HR industry. In this episode of Payrollin’, Matt Vaadi breaks down why this deal matters, what it means for PEOs, and how it might impact partnerships with accounting firms across the country. Is this the start of a vertical integration trend where payroll, HR, and bookkeeping live under one roof?Matt dives into the details behind the deal, shares insights on G&A’s growth strategy, and explores what this could mean for payroll bureau owners, CPA partners, and small business service providers. Whether you see this as a threat or an opportunity, this is a wake-up call for anyone in the payroll space. Subscribe now to stay ahead of the curve as the industry continues to evolve.📬 Your weekly payroll guide is here! Sign up for the Payrollin’ newsletter and get tips and insights straight to your inbox.https://www.guhroo.co/payrollin-subscription/💡Take your payroll company to the next level. Get expert strategies for rapid growth!https://go.guhroo.co/payroll-company-growth🚀Grow big, work smart. Get matched with a Virtual Assistant who can take your business to the next level.https://www.outsourcedscale.com/🖥️ Need an easy-to-use White Label HR Software solution?https://www.guhroo.co/white-label-hr-system-for-companies/💸 Maximize your value when selling your payroll business or making a partial exithttps://www.guhroo.co/solutions/payroll-company-acquisition/🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll companyhttps://youtu.be/6aW8RmVj8OE📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.• YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c• Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA👉About the HostFind Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadiIs GrowthForce part of G&A Partners?What happens when a PEO buys an accounting firm?Why did G&A Partners really acquire GrowthForce?What companies has G&A Partners acquired?Does GrowthForce still operate independently?How does G&A Partners work with small businesses? | 23m 33s | ||||||
| 6/10/25 |  Why Am I Not Generating Quality Leads? Payroll Company Sales Tactics That Work With Chris Clark | In this episode, Matt Vaadi and Chris Clark, Marketing Coach and Digital Media Expert at Underdog Sports, explore the evolving landscape of lead generation in 2025. They unpack four essential strategies every business should master: one-to-one cold outreach, one-to-one warm outreach, one-to-many cold methods like paid ads and free resources, and one-to-many warm tactics including organic content and social engagement. Drawing from their experience with payroll companies and marketing agencies, Matt and Chris highlight the success of using free HR templates to attract qualified leads. They also cover best practices for cold email and LinkedIn outreach, the challenges of paid advertising, and the critical role of authentic social engagement. Packed with actionable insights, this episode equips businesses to build a scalable, repeatable lead generation system while steering clear of common marketing pitfalls. 📬 Your weekly payroll guide! Sign up for the Payrollin’ newsletter and get tips and insights straight to your inbox.https://www.guhroo.co/payrollin-subscription/ 💡Take your payroll company to the next level. Get expert strategies for rapid growth!https://go.guhroo.co/payroll-company-growth 🚀Grow big, work smart. Get matched with a Virtual Assistant who can take your business to the next level.https://www.outsourcedscale.com/ 🖥️ Need an easy-to-use White Label HR Software solution?https://www.guhroo.co/white-label-hr-system-for-companies/ 💸 Maximize your value when selling your payroll business or making a partial exithttps://www.guhroo.co/solutions/payroll-company-acquisition/ 🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/ 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll companyhttps://youtu.be/6aW8RmVj8OE 📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. • YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c • Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf► Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message 🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the HostFind Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi 👉About the GuestFind Chris on LinkedIn here: https://www.linkedin.com/in/bychrisclark/ What’s the Best Way to Generate Leads in 2025 What’s the Best Way to Nurture Leads in 2025 Digital Marketing for Payroll Business Payroll Lead Generation Trends How Can You Double Your Leads Without Doubling Your Budget? | 48m 41s | ||||||
| 6/3/25 |  What’s the Real ROI of Picking a Payroll Niche? Matt Umholtz Breaks It Down | Matt Umholtz went from being employee G257 at a national payroll provider to building one of the most vertically focused payroll machines in the country. In this episode, he joins Matt Vaadi to share how one McDonald’s client led to thousands more—and why most payroll companies never unlock that kind of momentum. They dive into the decision to niche hard into restaurants and multi-location brands, what “speaking like a native” actually means in a sales context, and the specific strategies Alliance HCM uses to win, onboard, and retain high-volume clients. This is a candid look at what happens when you stop being a generalist and start owning a vertical and the backend efficiencies, referral power, and private equity attention that come with it. 🗣 If you lead a payroll company, this is for you. Join the Payroll Innovation Group for insights, playbooks, and conversations that move the needle. https://www.facebook.com/groups/payrollinnovation 💡Take your payroll company to the next level. Get expert strategies for rapid growth! https://go.guhroo.co/payroll-company-growth 🖥️ Need an easy-to-use White Label HR Software solution? https://www.guhroo.co/white-label-hr-system-for-companies/ 💸 Maximize your value when selling your payroll business or making a partial exit https://www.guhroo.co/solutions/payroll-company-acquisition/ 🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/ 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U 👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. • YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c • Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf ►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message 🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the Host Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi 👉About the Guest Find Matt on LinkedIn here: https://www.linkedin.com/in/mattumholtz The Power of Payroll Specialization Can You Really Scale Payroll Through Referrals Alone? The Real Reason Your Payroll Company Isn’t ScalingPayroll Growth SimplifiedWhat’s the Real Cost of Trying to Serve Everyone in Payroll?Is Niching Down the Secret to Payroll Growth in 2025?Smartest Way to Grow a Payroll Company | 52m 35s | ||||||
| 5/12/25 |  AI, Automation, and Outsourcing: A Deep Dive into the Latest Payroll Industry Trends | In this episode of Payrollin', Matt Vaadi explores how AI, automation, and outsourcing are transforming payroll and business operations. He discusses how ADP and Justworks are using these technologies to boost efficiency and reduce costs, and introduces his new business venture, Outsourced Scale, which is revolutionizing operations with virtual assistants and automation. Matt also shares insights from 100 Million Leads by Alex Hormozi and Built to Sell by John Warrillow, offering strategies for scaling businesses and refining messaging during tough economic times. Tune in to learn how these tools and lessons can help businesses not just survive, but thrive, even in challenging conditions. 🎯Want to focus more on growing your business? Outsourced Scale’s virtual assistants streamline operations so you can work smarter, not harder. https://www.outsourcedscale.com/ 📊 Save Time and Money with a PEO Partner We streamline HR, payroll, and compliance so you can do what you do best—run your business. https://www.guhroo.co/peo-services-concierge-hr/ 🚀 Want Your Marketing to Look Like Ours?: We use Underdog Digital for all our content marketing: https://underdogdigital.co/ 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U 👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. • YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c • Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf ►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message 🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the Host Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi How Can Global Teams Leverage AI and Automation to Improve Payroll and Efficiency What Are ADP and Justworks Doing with AI to Improve Payroll Efficiency How Are Virtual Assistants and AI Helping Outsource Scale Streamline Payroll with Automation? Why Should You Start Using Virtual Assistants for your Business What Can You Learn About Business Growth from '100 Million Leads' by Alex Hormozi? Why 'Built to Sell' by John Warrillow Is a Must-Read for Entrepreneurs Looking to Exit | 25m 15s | ||||||
| 3/28/25 |  How Are Payroll Companies Growing in 2025? Takeaways from the Independent Payroll Providers Association Spring Summit with Jason Gullett | Join Matt and Jason Gullett, Director of Client Success at guHRoo, as they break down their biggest takeaways from the 2025 Independent Payroll Providers Association (IPPA) Spring Summit. From leadership lessons and first payroll stress to AI adoption, offboarding best practices, and real-world insights from industry legends like Farsheed Ferdowsi and Jeb Blount—this episode is packed with tactical gems for payroll pros, HR leaders, and growth-minded firms. Whether you missed the summit or just want a deeper recap of the sessions, you’ll get an unfiltered, behind-the-scenes look at what actually resonated, what surprised them, and how they’re applying the takeaways in their own business. Jason shares what impacted him most—from the frontline management training to the sales-to-ops roundtable and leadership mindset shifts that can change a company from the inside out. They cover real talk about AI, culture, offboarding mistakes, rev-per-FTE benchmarks, and even how to define a “perfect first payroll.” Plus, they get a little raw and a little real as they unpack what it’s like to lead, grow, and navigate the changing payroll landscape in 2025. If you're a payroll leader, sales pro, or team builder—you’ll walk away with insights you can actually use. 💡Take your payroll company to the next level. Get expert strategies for rapid growth! https://go.guhroo.co/payroll-company-growth 🖥️ Need an easy-to-use White Label HR Software solution? https://www.guhroo.co/white-label-hr-system-for-companies/ 💸 Maximize your value when selling your payroll business or making a partial exit https://www.guhroo.co/solutions/payroll-company-acquisition/ 🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/ 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U 👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. • YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c • Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf ►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message 🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the Host Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi 👉About the Guest Find Jason on LinkedIn here: https://www.linkedin.com/in/jason-gullett-3a6166117/ What Were the Biggest Takeaways from the IPPA Spring Summit? Why Should Every Payroll Pro Attend the IPPA Spring Summit? Is Your Culture Ready for AI? What Do the Most Successful Independent Payroll Providers Have in Common? H... | 1h 02m 30s | ||||||
| 2/20/25 |  Can You Build a $13M Payroll Business Without a Sales Team? Lori Brown Tells All | In this episode of the Payrollin’ Podcast, Lori Brown, CEO of PayNW, shares the strategies, challenges, and lessons that propelled her payroll company to grow from $500K to $13M in just a few years. She discusses the pivotal role acquisitions and industry relationships played in their growth, along with the hard-earned lessons from a costly sales experiment that didn’t go as planned. Lori also highlights the importance of strategic leadership, the power of being present in industry spaces, and how the IPPA community has supported PayNW’s continued success. From the value of peer groups to the nuances of scaling a growing team, Lori offers actionable insights for payroll professionals, business owners, and industry leaders. Listeners will learn how acquisitions can accelerate growth, why sales teams aren't always the answer, and the mindset shifts that support long-term success. 📊 Save Time and Money with a PEO Partner We streamline HR, payroll, and compliance so you can do what you do best—run your business. https://www.guhroo.co/peo-services-concierge-hr/ 💡Take your payroll company to the next level. Get expert strategies for rapid growth! https://go.guhroo.co/payroll-company-growth 🚀 Want Your Marketing to Look Like Ours?: We use Underdog Digital for all our content marketing: https://underdogdigital.co/ 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U 👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. • YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c • Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf ►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message 🔴Connect with guHRoo Payroll & HR Visit us:https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the Host Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi 👉About the Guest Find Lori on LinkedIn here: https://www.linkedin.com/in/lori-brown-sphr-cpp/ Read her blog, Leading with Lori, here: https://www.paynw.com/leading-with-lori What Business Mistakes Did Lori Brown Make Scaling PayNW—and How Can You Avoid Them? How Can You Scale a Payroll Business While Avoiding Costly Mistakes? Top Business Mistakes to Avoid When Scaling a Payroll Business – Insights from PayNW CEO Lori Brown Lori Brown Shares Her Strategy, Lessons & Mistakes | 55m 38s | ||||||
| 1/29/25 |  EOS Didn't Work for Us: The Alternatives we Like for 2025 | Welcome to the first episode of Payrollin' for 2025! 🚀 In this episode, Matt Vaadi explains why guHRoo decided to leave the Entrepreneurial Operating System (EOS) behind and shares their game-changing strategies for 2025 planning. From innovative AI tools that streamline operations to his must-read book pick for entrepreneurs and a personal goal-setting process, Matt offers actionable insights to help you make 2025 your best year yet. Tune in and take your business and personal planning to the next level! 📊 Save Time and Money with a PEO Partner We streamline HR, payroll, and compliance so you can do what you do best—run your business. https://www.guhroo.co/peo-services-concierge-hr/ 💸 Maximize your value when selling your payroll business or making a partial exit https://www.guhroo.co/solutions/payroll-company-acquisition/ 🚀 Want Your Marketing to Look Like Ours?: We use Underdog Digital for all our content marketing: https://underdogdigital.co/ 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U 👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. • YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c • Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf ►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message 🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the Host Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi Why is EOS not working for your small business? We may have some insight. EOS alternatives we are using in 2025: see what we have tried and are now using. How to make EOS work for your business? What we tried and why we aren’t using it. Can You Run Your Business Without EOS? Entrepreneurial Operating System (EOS) Review | 39m 16s | ||||||
| 11/12/24 |  The Realities of Starting and Running a Payroll Company with John “'JMS” Mason-Smith | In this Payrollin’ episode, Matt explores the realities of starting and scaling a payroll business with John “JMS” Mason-Smith, CEO and Co-Founder of HireWith. John shares his journey of building, growing, and exiting a payroll company, offering insights into client needs, operational challenges, and competing with industry giants. They also discuss key steps for newcomers, including financial planning, niche selection, and building strong client relationships, along with pitfalls like underestimating costs and the complexity of client retention.This episode is packed with practical advice for anyone considering the payroll industry. 💡Take your payroll company to the next level. Get expert strategies for rapid growth! https://go.guhroo.co/payroll-company-growth 🖥️ Need an easy-to-use White Label HR Software solution? https://www.guhroo.co/white-label-hr-system-for-companies/ 💸 Maximize your value when selling your payroll business or making a partial exit https://www.guhroo.co/solutions/payroll-company-acquisition/ 🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/ 💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company https://youtu.be/6aW8RmVj8OE 📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U 👉Enjoying the show? Subscribe Now! ►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. • YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c • Apple - https://podcasts.apple.com/us/podcast/payrollin-growing-a-payroll-business-that-matters/id1525088413?uo=4 • Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf ►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message 🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA 👉About the Host Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi 👉About the Guest Find John on LinkedIn here: https://www.linkedin.com/in/johnmason-smith/ | 56m 04s | ||||||
| 8/30/24 |  The Future of the Payments Industry with Eli Polanco | In this episode of Payrollin', Matt sits down with Eli Polanco, the innovative founder and CEO of Nivelo, to explore the rapidly evolving world of payroll payments. Eli shares her entrepreneurial journey, detailing how she transitioned from a career in banking technology to solving complex payment issues in the payroll industry. Together, they discuss the challenges of building a startup in a highly regulated space, the future of digital payments, and the importance of security in payroll tech. Whether you're interested in entrepreneurship, tech innovation, or the intricacies of payroll, this episode is packed with insights you won’t want to miss. Key Points: Eli’s journey from banking to payroll tech entrepreneurship How Nivelo is addressing speed, security, and flexibility in payments The challenges of raising capital and building a startup in the payroll industry The future of payroll payments and the impact of digital transformation Three Takeaways: The importance of building a robust product in a highly regulated industry. How digital payments are transforming payroll systems. The critical role of trust and security in payroll technology. Subscribe Now! Apple | Spotify Ways we can help you: -> Want to grow your payroll company? Click here. -> Looking for easy-to-use White Label HR Software? Click here. -> Want to sell your payroll business or make a partial exit? Click here. -> Want to grow your personal brand on LinkedIn? Click here. Enjoying the show? *Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. *Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel. *Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://Spotify.fm/payrollin/message *Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters Other Episodes You Might Enjoy: Growing Through Acquisition When does it make sense to acquire payroll companies What is embedded payroll and what does it mean for the industry Exploring the Legal Landscape: Money Transmitter Licensing with Bridget Escobar Resources Marketing Case Study - How we 10x’ed Our Inbound Leads Three Keys to Expand Your Payroll Business Selling in a Virtual World | 1h 01m 54s | ||||||
| 6/17/24 |  The Perfect First Day Checklist for New Hires | In this episode of Payrollin’, Matt explores the ideal first day for new hires, revealing key strategies to ensure long-term employee retention and satisfaction. Discover how the first 10 days can make or break a new hire's decision to stay with your company and learn how to make those days count. From heartfelt welcomes to comprehensive onboarding plans, Matt shares practical tips to create a positive and lasting impact on your new employees. Tune in to hear more about: • Crafting a memorable and relevant introduction for new hires • Structuring a smooth onboarding schedule • Engaging new hires with the company’s mission, vision, and values • Integrating new employees socially and professionally into the team Three Takeaways: 1. The first day should focus on emotional engagement, not just paperwork. 2. A well-structured onboarding process can significantly improve retention. 3. Social integration and continuous support are vital for long-term success. Subscribe Now! Apple | Google | Spotify Ways we can help you: -> Want to grow your payroll company? Click here. -> Looking for easy-to-use White Label HR Software? Click here. -> Want to sell your payroll business or make a partial exit? Click here. -> Want to grow your personal brand on LinkedIn? Click here. Enjoying the show? *Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. *Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel. *Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://Spotify.fm/payrollin/message *Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters Other Episodes You Might Enjoy: 20 Mistakes to Avoid for Payroll Business Growth How to Get the Most Out of Events: A Step-by-Step Guide The Implementation Equation: Balancing the Pros and Cons of a Dedicated Specialist Resources Marketing Case Study - How we 10x’ed Our Inbound Leads Three Keys to Expand Your Payroll Business Selling in a Virtual World | 14m 07s | ||||||
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