About this episode

This episode discusses how pest control companies can effectively use paid advertising to attract new customers and create a complete marketing system.

In Season 5, Episode 11 of The Pest Control Marketing Domination Podcast , we bring the conversation full circle. After discussing the importance of building a strong website and then covering the basic organic best practices that help pest control companies get found online, we now move into the final step: advertising . In this episode, Casey Lewis breaks down how pest control companies can use paid advertising to attract new customers and create a complete marketing system. The discussion covers high-intent online channels like Google Ads , Bing , Yelp , Angi , Thumbtack , and Nextdoor , along with social media platforms like Facebook , Instagram , LinkedIn , TikTok , and YouTube . Casey also explains how traditional outbound methods like direct mail , yard signs , door hangers , billboards , and radio still fit into a smart media mix. The episode also digs into the concept of Google Ads bidding , how the auction works, what pest control owners need to understand about Performance Max campaigns , when YouTube ads may make sense, and how to set realistic expectations when starting with a new advertising budget. Casey uses simple math to explain clicks, leads, close rates…

People in this episode

Host: Casey Lewis

Topics covered

• advertising
• pest control marketing
• paid advertising strategies
• online channels
• traditional marketing methods
• Google Ads bidding
• customer acquisition

Keywords

• pest control
• advertising
• Google Ads
• customer acquisition
• ROI
• marketing strategies
• online advertising
• social media marketing
• traditional marketing

Mentioned in this episode

Organizations: Google Ads, Bing, Yelp, Angi, Thumbtack, Nextdoor, Facebook, Instagram, LinkedIn, TikTok

More episodes of Pest Control Marketing Domination Podcast

• Understanding the 10 Buying Consumers in Pest Control Sales · April 18, 2026 · 58 min
• The Phone Call Is the Lead · April 11, 2026 · 59 min
• People, Phones, and AI Performance in Pest Control · April 6, 2026 · 53 min
• The Art of Selling Pest Control on the Phone and In Person · March 28, 2026 · 47 min
• You Built the SMART Website… Now What Comes Next? · March 15, 2026 · 53 min
• The Rhino SMART Pest Control Website: What It Is, Why It Matters · March 8, 2026 · 55 min

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