The Final Step, Advertising
From Pest Control Marketing Domination Podcast by Casey Lewis
March 21, 2026 · 1h 4m · Season 5 · Episode 11
About this episode
This episode discusses how pest control companies can effectively use paid advertising to attract new customers and create a complete marketing system.
In Season 5, Episode 11 of The Pest Control Marketing Domination Podcast , we bring the conversation full circle. After discussing the importance of building a strong website and then covering the basic organic best practices that help pest control companies get found online, we now move into the final step: advertising . In this episode, Casey Lewis breaks down how pest control companies can use paid advertising to attract new customers and create a complete marketing system. The discussion covers high-intent online channels like Google Ads , Bing , Yelp , Angi , Thumbtack , and Nextdoor , along with social media platforms like Facebook , Instagram , LinkedIn , TikTok , and YouTube . Casey also explains how traditional outbound methods like direct mail , yard signs , door hangers , billboards , and radio still fit into a smart media mix. The episode also digs into the concept of Google Ads bidding , how the auction works, what pest control owners need to understand about Performance Max campaigns , when YouTube ads may make sense, and how to set realistic expectations when starting with a new advertising budget. Casey uses simple math to explain clicks, leads, close rates…
People in this episode
Host: Casey Lewis
Topics covered
- advertising
- pest control marketing
- paid advertising strategies
- online channels
- traditional marketing methods
- Google Ads bidding
- customer acquisition
Keywords
- pest control
- advertising
- Google Ads
- customer acquisition
- ROI
- marketing strategies
- online advertising
- social media marketing
- traditional marketing
Mentioned in this episode
Organizations: Google Ads, Bing, Yelp, Angi, Thumbtack, Nextdoor, Facebook, Instagram, LinkedIn, TikTok
More episodes of Pest Control Marketing Domination Podcast
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- Pest Control Content Strategy & Plan · May 31, 2026 · 1h 7m
- AI Receptionist For Pest Control · May 16, 2026 · 38 min
- Pest Control, HighLevel, CRMs, Pipelines & Measuring What Matters · May 9, 2026 · 60 min
- Traditional SEO Is Not Dead — But Pest Control Search Has Changed Forever · May 3, 2026 · 1h 3m
- Understanding the 10 Buying Consumers in Pest Control Sales · April 18, 2026 · 58 min
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