About this episode

Casey Lewis discusses the different types of consumers in pest control sales and how to effectively engage with them.

Season 5, Episode 15: Understanding the 10 Buying Consumers in Pest Control Sales In this episode of The Pest Control Marketing Domination Podcast , Casey Lewis breaks down an important sales and marketing lesson for pest control companies: not all consumers buy the same way, and they should not all be sold the same way. This episode explores the classic ATT training concepts of DICEN and FARPS , which identify the 10 major buying consumer types you are likely to encounter. On one side are consumers generally looking for any pest control company, including the Dissatisfied, Infrequent, Competitive, Emergency, and Newcomer buyer. On the other side are those more likely looking for your company specifically, including the Former customer, Advertising influenced, Repeat customer, Passer by, and Solicited buyer. Casey explains how each of these consumer types interacts with a pest control company differently, what motivates them, how they should be handled by your office and sales team, and why it is a mistake to prejudge which leads are best or worst. Some buyers may appear weak on the surface but become outstanding long-term customers, while others that seem easy may still require…

People in this episode

Host: Casey Lewis

Topics covered

• pest control sales
• consumer buying behavior
• sales strategies
• marketing lessons
• customer types

Keywords

• buying consumers
• pest control
• sales techniques
• DICEN
• FARPS
• customer engagement
• marketing strategies

Mentioned in this episode

Organizations: Pest Control Marketing Domination Podcast, ATT

Books & works: Season 5, Episode 15

More episodes of Pest Control Marketing Domination Podcast

• The Phone Call Is the Lead · April 11, 2026 · 59 min
• People, Phones, and AI Performance in Pest Control · April 6, 2026 · 53 min
• The Art of Selling Pest Control on the Phone and In Person · March 28, 2026 · 47 min
• The Final Step, Advertising · March 21, 2026 · 1h 4m
• You Built the SMART Website… Now What Comes Next? · March 15, 2026 · 53 min
• The Rhino SMART Pest Control Website: What It Is, Why It Matters · March 8, 2026 · 55 min

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