You Built the SMART Website… Now What Comes Next?

About this episode

This episode discusses the essential steps to take after launching a SMART Pest Control Website to ensure it effectively generates leads.

In this episode, we continue the conversation from Episode 9 about why pest control companies need a SMART Pest Control Website. But this time, we go deeper into what happens after the website is launched. Because the truth is, too many companies think getting a new website means the job is done. It isn’t. A SMART website only works when it is connected to the full ecosystem around it: Google Business Profile, Google Analytics, Search Console, Tag Manager, Google Ads, Local Services Ads, citations, backlinks, voice search readiness, review automation, social proof, and ongoing EEAT-focused content creation. This episode explains the “next layer” of work required to turn a new website into a true lead-generating machine. Please review us on Rhino Pest Control Marketing and let us know how we can improve in 2026. Casey Lewis ⁠casey@rhinopros.com⁠ (925) 464-8383 Follow and subscribe at the following links: ⁠https://www.youtube.com/@RhinoPestControlMarketing⁠ ⁠ https://www.facebook.com/rhinopestcontrolmarketing⁠ Leave us a review on Google: ⁠https://g.page/r/CT9-E84ypVI0EBM/review

People in this episode

Host: Casey Lewis

Topics covered

• pest control marketing
• website optimization
• lead generation
• digital marketing tools
• content creation
• online presence

Keywords

• SMART website
• pest control companies
• lead-generating machine
• Google Business Profile
• content creation
• digital marketing
• website launch

Mentioned in this episode

Organizations: Rhino Pest Control Marketing, Google, Google Business Profile, Google Analytics, Search Console, Tag Manager, Google Ads, Local Services Ads, EEAT

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• Pest Control, HighLevel, CRMs, Pipelines & Measuring What Matters · May 9, 2026 · 60 min
• Traditional SEO Is Not Dead — But Pest Control Search Has Changed Forever · May 3, 2026 · 1h 3m
• Understanding the 10 Buying Consumers in Pest Control Sales · April 18, 2026 · 58 min