228: Trade Show Content Strategy: What to Capture Before, During, and After Global Pet Expo
About this episode
This episode discusses content creation strategies for the Global Pet Expo, featuring tips on preparation and capturing valuable content.
Global Pet Expo is just days away - and if you're investing the time and money to be there, you need a content creation plan. This episode brings a brand new team member Morgan Seabloom (Marketing & Operations Coordinator for Dante and Dory's) alongside Candace to share their pre-show prep checklist and 5 content buckets to help you capture everything worth capturing! Because trade shows aren't just about placing orders. They're content creation gold. They share: 🙌 How to prep your phone before the show and the camera settings to turn on NOW 🙌 Why you should schedule a Facebook Live ahead of time 🙌 The 5 content buckets every pet business should be using 🙌 And Morgan's special tip around what to do with “bad footage” Plus an invitation to Candace's birthday bash at ArtVark Pet Products booth #1462 on Thursday at 3pm Eastern (cake cutting at 4pm - mimosas, goodie bags, and spoiling included)! Transcript Show Notes Join Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram Read our Blog
People in this episode
Host: Candace D'Agnolo
Guest: Morgan Seabloom
Topics covered
- content strategy
- trade shows
- pet industry
- marketing
- social media
Keywords
- content creation
- trade show
- pet business
- Facebook Live
- marketing tips
Mentioned in this episode
Organizations: Dante and Dory's
Places: ArtVark Pet Products
More episodes of Pet Boss® Podcast with Candace
- 233: What We Learned From 100 Customer Surveys (5 Insights That Changed Everything)
- 232: The Story is Everything: How to Get Free Local News Coverage with Whisker Media's Mary Tan
- 231: Inside SUPERZOO 2026: What Makes It Essential for Pet Retailers and Brands (With WPA's Mike Karsting)
- 230: Global 2026 Recap & Candace's Favorite Things Awards
- 229: Strategic Partnerships That Actually Work: The Pet-Inclusive Economy with PetsVivo's Luis Zamora
- 227: When a "Customer" Complaint Isn't What It Seems (AI, Scams, and Looking Inward)
Explore listener stats, chart rankings, contacts and more on the Pet Boss® Podcast with Candace podcast page.