233: What We Learned From 100 Customer Surveys (5 Insights That Changed Everything)

About this episode

Candace shares insights from customer surveys that reshaped her understanding of her customers and business operations.

Candace sent out a customer survey for Dante and Dory's - and when the results came in, she had to stop and sit with it for a minute. Because everything she assumed about her customers was wrong. In this episode, she's pulling back the curtain on the entire process: how they built the survey, how they promoted it, what questions they asked, and most importantly - the 5 findings that genuinely surprised her and will reshape how Dante and Dory's markets, merchandises, and operates moving forward. She shares: ✍🏼 Why assuming you know your customer is costing you revenue ✍🏼 The 3 purposes of a customer survey ✍🏼 The exact process they used (tool, timeline, promotion strategy, giveaway structure - all replicable!) ✍🏼 What to do with survey data once you have it Plus the Pet Boss University Customer Survey Playbook - the guide that walks you through the entire process with templates, video trainings, and live feedback sessions. Transcript Show NotesJoin Us Online Find us on Facebook Join our Free Pet Industry Facebook Group Follow us on Instagram

People in this episode

Host: Candace D'Agnolo

Topics covered

• customer surveys
• business insights
• market research
• customer assumptions
• data analysis

Keywords

• customer survey
• business strategy
• market research
• customer insights
• data-driven decisions

Mentioned in this episode

Organizations: Dante and Dory's, Pet Boss University

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