231: Inside SUPERZOO 2026: What Makes It Essential for Pet Retailers and Brands (With WPA's Mike Karsting)

231: Inside SUPERZOO 2026: What Makes It Essential for Pet Retailers and Brands (With WPA's Mike Karsting)

From Pet Boss® Podcast with Candace by Candace D'Agnolo of Pet Boss Nation®

April 11, 2026 · 40 min · Season 5 · Episode 231

About this episode

Candace D'Agnolo interviews Mike Karsting about the importance of SUPERZOO 2026 for pet retailers and brands.

SUPERZOO is coming August 12-14, 2026 in Las Vegas, with an education day Tues, Aug 11, - and if you sell products, make products, or work behind the scenes in the pet industry, this is your must-attend event. Candace sits down with Mike Karsting, Senior Vice President of World Pet Association (WPA) and the driving force behind SUPERZOO, to talk about what makes this show essential for independent pet retailers, emerging brands, and anyone on the product side of the business. They discuss: 🐾 Why SUPERZOO is "the melting pot of the pet industry" (if you touch pet in any way, there's something here for you) 🐾 The New Product Showcase strategy and how Candace found a $25k client through the showcase 🐾 Education passes, grooming demos, networking meetups, and the Beach Party (there's something for everyone) 🐾The Groomer's Innovation Stage and new on-floor classroom you won’t want to miss Plus the Pets+ SUPERZOO sample box, why vetting attendees protects exhibitors, and Mike's advice for juggling education, shopping, networking, and parties! ABOUT MIKE KARSTING Senior Vice President, World Pet Association / SUPERZOO Mike Karsting has served as Senior Vice President of World Pet…

People in this episode

Host: Candace D'Agnolo

Guest: Mike Karsting

Topics covered

Keywords

Mentioned in this episode

Organizations: World Pet Association

Places: Las Vegas

More episodes of Pet Boss® Podcast with Candace

Explore listener stats, chart rankings, contacts and more on the Pet Boss® Podcast with Candace podcast page.