229: Strategic Partnerships That Actually Work: The Pet-Inclusive Economy with PetsVivo's Luis Zamora
About this episode
Candace D'Agnolo interviews Luis Zamora about building effective strategic partnerships in the pet industry.
Recorded live at Global Pet Expo on Day 1 (education day), this episode features a conversation Candace never planned to have - until she sat in Luis Zamora's session and realized this was exactly what Pet Boss Nation listeners needed to hear! Luis presented "Profiting from the Pet-Inclusive Economy Through Strategic Partnerships" at the Pet Summit, and instead of being a sales pitch for his platform (PetsVivo), it was packed with actionable strategies for small businesses to build partnerships that actually work. Because most pet businesses are stuck doing casual referrals - handing out business cards, hoping for the best, never tracking success - instead of building intentional, mutually beneficial partnerships. They discuss: 🙌 What PetsVivo does and how they are helping businesses attract the most in-demand demographic: pet parents 🙌 The difference between casual referrals and strategic partnerships 🙌 Creative partnership ideas you probably haven’t even thought about yet 🙌 Why Luis started PetsVivo inspired by his two dogs, Tuck and Banzo Plus resources from the Pet Inclusive Housing Initiative (PIHI) and why cat parents are getting the short end of the stick on pet fees…
People in this episode
Host: Candace D'Agnolo
Guest: Luis Zamora
Topics covered
- strategic partnerships
- pet-inclusive economy
- small business strategies
- pet industry
- referrals vs partnerships
- business growth
Keywords
- PetsVivo
- pet partnerships
- pet parents
- business strategies
- pet fees
- referrals
- pet industry
Mentioned in this episode
Organizations: PetsVivo, Pet Boss Nation, Pet Inclusive Housing Initiative
Places: Global Pet Expo
More episodes of Pet Boss® Podcast with Candace
- 233: What We Learned From 100 Customer Surveys (5 Insights That Changed Everything)
- 232: The Story is Everything: How to Get Free Local News Coverage with Whisker Media's Mary Tan
- 231: Inside SUPERZOO 2026: What Makes It Essential for Pet Retailers and Brands (With WPA's Mike Karsting)
- 230: Global 2026 Recap & Candace's Favorite Things Awards
- 228: Trade Show Content Strategy: What to Capture Before, During, and After Global Pet Expo
- 227: When a "Customer" Complaint Isn't What It Seems (AI, Scams, and Looking Inward)
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