How to Sell High-End Painting Projects Without Competing on Price // Juan Vasquez
About this episode
Juan Vasquez discusses building a premium painting business and fostering long-term customer relationships.
In this episode of the Price. Sell. Paint. podcast, Juan Vasquez, owner of Illusions Inc. in Monterey, California, to talks about building a premium painting business, working on luxury homes, and creating long-term customer relationships that drive repeat revenue. Juan shares how he transitioned from being “a painter with a job” to building a true business focused on high-end finishes, repeat clients, and relationship-driven sales. From selling Venetian plaster projects to using CRM systems ...
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