OTT-1 Is Everyone Getting Less Website Traffic or Is It Just Me?
From Private Practice Elevation with Daniel Fava by Daniel Fava
February 11, 2026 · 10 min
About this episode
In this episode, Daniel Fava discusses the recent decline in website traffic for therapists and the changes in SEO and online marketing that are contributing to this trend.
We're introducing a new segment called 'On The Trail' aimed at providing short, meaty, and to-the-point tips for online marketing!! In this episode, we’re diving into a question I’m hearing from a lot of therapists lately: Is it just me, or has my website traffic and inquiries dropped off a cliff? I’ll walk you through what’s happening behind the scenes in SEO and online marketing, and what you can do about it. Therapists are seeing fewer website visitors, fewer calls, and wondering if something’s broken. It can feel isolating, like maybe your practice is doing something wrong. But you’re not alone — this is a trend we’re seeing industry-wide. You might think the solution is just to post more on Instagram or start a blog. While those can help, they won’t fix the core issue. The truth is, search engine behavior and how people find therapists online is changing... fast. Key Highlights: 1. What’s Changed in SEO Over the Last Year Google’s algorithm updates have prioritized helpful , original , and authoritative content. AI-generated content has flooded the web, so Google’s gotten stricter on quality signals. Local SEO results are more competitive — especially in saturated markets…
People in this episode
Host: Daniel Fava
Topics covered
- website traffic
- SEO
- online marketing
- therapists
- AI
- Google algorithm
Keywords
- website traffic
- SEO changes
- online marketing tips
- therapist inquiries
- AI impact
- Google updates
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- OTT 8 - What's The Importance of An FAQ Page on My Private Practice Website? · June 1, 2026 · 10 min
- 207 - The KPIs Every Therapy Practice Should Be Tracking (But Usually Isn’t) · May 25, 2026 · 35 min
- OTT-7 How Can I Convert More Website Visitors Into Therapy Clients? · May 18, 2026 · 9 min
- 206 - How Can AI can Responsibly Support Clinicians? · May 11, 2026 · 27 min
- OTT-6 Why Slow-Loading Websites Hurt Your SEO · May 4, 2026 · 10 min
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