184 - If Partnerships Drive Most Revenue, Why Do We Wing It? with Jon Mead
About this episode
The episode discusses the importance of strategic partnerships in driving SaaS revenue and the common failures of partnership programs.
We talk with John Mead, founder and CEO of Partnerbridge.io, about why partnerships drive huge SaaS revenue while most programs still fail from a lack of strategy. We break down partner types, how data and UX shape partner discovery, and how a PLG approach can still include human guidance for better decisions. • the partnership revenue paradox and why failure rates stay high • what partnerships mean in practice: integrations, marketplaces, affiliates, services firms • how to...
More episodes of Product Led Growth Leaders
- 191 - How AI Stewards Turn Prompts Into Business Outcomes
- 190 - What If Leave Policies Felt Like Product Design - with Romy Malviya
- 189 - Behavior Patterns That Predict Conversion - with Keith Zubchevich
- 188 - ADHD Is A Label But Capacity Is The Problem - with Frankie Berkoben
- 187 - Product-Led Growth Meets Agentic Selling - with Channing Ferrer
- 186 - What If Recognition Worked Like A Viral Product - with Ali Linz
Explore listener stats, chart rankings, contacts and more on the Product Led Growth Leaders podcast page.