
402 The 25-Year Business Success Blueprint: How Julie Daniluk Built a Wellness Empire
From Rain or Shine | Marketing & Entrepreneurship Podcast by Kelsey Reidl | Business & Marketing Coach
April 7, 2026 · 38 min · Season 16
About this episode
Julie Daniluk shares her journey of building a wellness empire over 25 years, discussing challenges and mindset tools along the way.
Quick Summary Holistic nutritionist, bestselling author, and TV host Julie Daniluk sits down with Kelsey and Emily for a rare dual-podcast crossover interview. In this episode, Julie traces her journey from co-founding the Big Carrot Natural Food Market in 1999 to landing an international TV show on the Oprah Winfrey Network — sharing the pivots, setbacks, and mindset tools that kept her going for over 25 years. In This Episode How Julie built one of Canada's first holistic nutrition brands — without any business plan The near-death experience in Thailand that became her "why" How her theater degree became her most valuable business tool Surviving a devastating Facebook hack that wiped out 55,000 followers overnight Why she invests tens of thousands of dollars in mindset work — and why she'd do it again The raw truth about writing and selling books (hint: it's not what you think) How she pivoted 100% of her business model during the pandemic and built Thrive Hive The shower song that kept her sane while waiting to hear back from the Oprah Winfrey Network Navigating the body positivity debate as a nutritionist committed to evidence-based health Her single most powerful mindset tip…
People in this episode
Host: Kelsey Reidl
Guest: Julie Daniluk
Topics covered
- business success
- entrepreneurship
- wellness
- mindset
- nutrition
- pivoting in business
- body positivity
Keywords
- holistic nutrition
- business model
- mindset work
- Facebook hack
- body positivity
- entrepreneur tips
- wellness empire
Mentioned in this episode
Organizations: Oprah Winfrey Network, Big Carrot Natural Food Market, Thrive Hive
Places: Canada, Thailand
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