404 Why Marketing Feels Harder Than Ever for Small Business Owners in 2026
About this episode
Kelsey discusses the complexities of modern marketing for small business owners and the resurgence of community-based strategies.
Quick Summary If marketing feels more confusing than ever, you’re not imagining it. In this episode, Kelsey breaks down why so many female entrepreneurs feel overwhelmed by modern marketing, what “scatterbrain marketing” is costing your business, and why community-based strategies are making a major comeback. She also shares how AI search is changing discoverability, why your digital footprint matters, and how to simplify your next growth season. In This Episode Why marketing feels harder in 2026 The trap of scatterbrain marketing Why old-school relationship marketing works again How to choose the right platform for your business Using 90-day marketing experiments Why your website + online presence still matter How ChatGPT is changing business visibility Finding the right keywords naturally Why community builders will win the future Key Takeaways More tactics do not equal more growth. Start with your goal before choosing platforms. Use 90-day tests instead of emotional overcommitment. AI rewards clear positioning and trust signals. Relationships are becoming your greatest marketing asset. Memorable Quotes “The future belongs to community builders.” “You do not need to do…
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