About this episode

Matt Diamante discusses SEO strategies for small businesses and the impact of AI on content creation.

Quick Summary Matt Diamante — founder of the Hey Tony Agency — joins host Kelsey for a candid conversation about his winding path from process server to band member to SEO expert. Matt breaks down the foundational steps any small business owner can take to rank on Google, explains how AI search is changing content strategy, and shares the simple daily habit that transformed his referral-only agency into a content-driven machine. In This Episode How Matt accidentally fell into marketing while trying to promote his band The unusual jobs (process server, film crew) that shaped how he runs his agency Growing an alternative lifestyle blog from zero to 4 million monthly visitors — and what it taught him about hooks The origin story behind the name "Hey Tony" The three SEO fundamentals every small business needs: Google Business Profile, a multi-page website, and topical authority Why most SEO vendors are scamming small businesses — and how to protect yourself The AI prompt Matt uses to write unique, expert-driven blog posts in one hour How SEO is evolving in the age of ChatGPT and AI search engines What two books pushed Matt to post on social media every single day in 2023 Why he…

People in this episode

Host: Kelsey Reidl

Guest: Matt Diamante

Topics covered

• SEO
• small business
• AI search
• content strategy
• Google rankings

Keywords

• SEO
• small business
• Google rankings
• AI search
• content strategy
• marketing

Mentioned in this episode

Organizations: Hey Tony Agency

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