About this episode

Lauren Murdoch shares her journey from corporate burnout to building a fractional marketing business.

Quick Summary In this episode, host Kelsey sits down with Lauren Murdoch, founder of Murdoch Marketing, a fractional marketing consultancy based in Burlington, Ontario. Lauren shares the raw, messy, and ultimately inspiring story of leaving a burnout-inducing corporate career, taking her family to New Zealand for four months, and coming home to build a business rooted in clarity, community, and genuine strategy. This is a must-listen for marketers, entrepreneurs, and anyone who has ever felt the pull toward something more aligned — but wasn't sure how to get there. In This Episode How Lauren went from corporate marketer to fractional marketing consultant after 15 years The 1:00–3:00 AM panic attacks that finally pushed her to quit Why she spent months saying yes to everything — and what it unlocked The real story of how her family made four months in New Zealand happen (no big bank account required) Her first fractional client — and why he showed up at a golf simulator Why going viral is NOT the goal — and what actually generates revenue The simple marketing moves most small business owners skip entirely How co-hosting workshops became her most powerful visibility strategy Why…

People in this episode

Host: Kelsey Reidl

Guest: Lauren Murdoch

Topics covered

• fractional marketing
• burnout recovery
• entrepreneurship
• business strategy
• visibility strategies

Keywords

• fractional marketing
• burnout
• entrepreneurship
• business building
• marketing strategy

Mentioned in this episode

Organizations: Murdoch Marketing

Places: Burlington, Ontario, New Zealand

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