About this episode

Jen Govier shares her journey of building HUX, a bamboo charcoal underwear brand, from a gym embarrassment to a global presence in 19 countries.

Quick Summary Jen Govier is the founder of HUX, a bamboo charcoal underwear brand designed to eliminate camel toe and keep women feeling confident and comfortable. In this conversation, Jen shares the origin story behind HUX — from a mortifying gym mirror moment to a product now sold in 19 countries — and the patient, intentional entrepreneurial journey that made it possible. In This Episode: The gym mirror moment that sparked the idea for HUX Why Jen spent four years validating and building before launching in 2020 How she balanced building a business on evenings and weekends while running private wealth management The decision to resign from a six-figure corporate career at 50 — and what happened immediately after How organic social media and community-first marketing drove 90% of HUX's growth The shift from saying yes to everything to being strategic with time and ROI Landing GoodLife, F45, The Source, and Trish Stratus — and what made those partnerships work Manifestation as a practice: dreaming bigger and taking action despite not knowing the "how" Key Takeaways: One thing a day compounds. Jen turned a gym mishap into a global brand by committing to a single daily action —…

People in this episode

Host: Kelsey Reidl

Guest: Jen Govier

Topics covered

• entrepreneurship
• product development
• marketing strategies
• personal growth
• business journey

Keywords

• HUX
• bamboo charcoal underwear
• entrepreneurial journey
• social media marketing
• business growth

Mentioned in this episode

Organizations: HUX, GoodLife, F45, The Source

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