Sourdough, Struggles, and Second Chances | Matthew Jones Journey to Bread Ahead

About this episode

Matthew Jones shares his journey from humble beginnings to founding the Bread Ahead bakery and transforming artisan baking.

Matthew Jones is the founder of Bread Ahead bakery. On this episode, Matthew shares his remarkable journey from sleeping on bakery floors to building a global brand that's reshaping how people experience and understand artisan baking. • Growing up in 1970s Britain surrounded by makers and creators despite the "dire" food scene • Leaving school at 15 to pursue chef training through a Youth Training Scheme • Working under Sir Terence Conran and learning from his visionary approach to restauran...

People in this episode

Host: Jay Greenwood

Guest: Matthew Jones

Topics covered

• artisan baking
• entrepreneurship
• personal journey
• food industry
• brand building

Keywords

• sourdough
• bakery
• entrepreneur
• artisan
• food scene
• chef training
• global brand

Mentioned in this episode

Organizations: Bread Ahead

Places: Britain

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