About this episode

Scott Grates interviews Kristen McGarr about the challenges small businesses face with sales systems and the importance of aligning various business functions for growth.

In this episode of Referrals Done Right, Scott sits down with Kristen McGarr, founder of Adroit Insights, to break down why so many small businesses struggle with sales systems, CRM adoption, and sustainable growth. Kristen shares her experience as a fractional Chief Revenue Officer and explains how aligning marketing, sales, operations, and finance is the key to driving consistent revenue. She challenges the common belief that simply adding tools or hiring more people will solve growth probl...

People in this episode

Host: Scott Grates

Guest: Kristen McGarr

Topics covered

• sales systems
• CRM adoption
• sustainable growth
• marketing alignment
• revenue generation

Mentioned in this episode

Organizations: Adroit Insights

More episodes of Referrals Done Right

• #129 - New Customer Onboarding · April 23, 2026 · 8 min
• #128 - Ryan Lang • Connection Closes Deals · April 20, 2026 · 48 min
• #127 - Race Against Time · April 16, 2026 · 5 min
• #126 - Steve Suggs • The Hidden Cost of a Bad Hire · April 13, 2026 · 52 min
• #125 - The Stockdale Principle · April 10, 2026 · 7 min
• #124 - Infinite Referral Advantage with Keith Brown · April 6, 2026 · 34 min

Explore listener stats, chart rankings, contacts and more on the Referrals Done Right podcast page.