331. How Wholesale Furniture Collections Are Built for Designers
About this episode
Rebecca Hay interviews Jennifer Dewhirst about the creation of wholesale furniture collections and the design process behind them.
In this episode, Rebecca sits down with Jennifer Dewhirst, Director of Brand and Merchandising at Dovetail Furniture, for a behind-the-scenes look at how wholesale furniture collections are built for designers. Jennifer shares how Dovetail develops new collections twice a year, what goes into preparing for High Point Market, and how the team balances trendy pieces with timeless, well-made furniture that designers can rely on for years. They also talk about the current shift toward warmer wood tones, traditional silhouettes, richer colors, and more collected interiors, as well as the difference between European and North American furniture preferences. If you've ever wondered what happens before a furniture piece lands in a showroom, this episode gives you a rare look at the design, sourcing, merchandising, and decision-making behind the scenes. Rebecca and Jennifer discuss: How wholesale furniture collections are created What makes a piece timeless versus trendy Why quality and craftsmanship matter when sourcing How Dovetail responds to designer feedback Why High Point Market is so valuable for designers How to think about trends without creating dated interiors This conversation…
People in this episode
Host: Rebecca Hay
Guest: Jennifer Dewhirst
Topics covered
- wholesale furniture collections
- design trends
- timeless vs trendy furniture
- furniture sourcing
- designer feedback
- High Point Market
Mentioned in this episode
Organizations: Dovetail Furniture
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