Resilient by Design with Rebecca Hay

Want more design clients? Before you focus on generating more leads, take a closer look at what happens once you actually get a potential client on the phone. In this episode, I'm breaking down how to run a discovery call that helps you pre-qualify the right clients, communicate your value, talk confidently about investment, and move the conversation toward a paid consultation. And a lot of it comes down to what happens in the first two minutes. We're talking about why designers need to stop winging discovery calls, why listening is more powerful than pitching, how to set expectations from the beginning, what to say when it's time to ask for the next step, and why you should never end the call with a vague "let me know." I'm also sharing one number I want every designer to start tracking: your discovery call conversion rate. Because your discovery call isn't just a sales conversation. It's the beginning of your client experience. Episode Resources: Ready to create repeatable systems throughout your design business? Learn more about Power of Process. Pricing with Confidence Course -- This episode is sponsored by Programa. Programa is project management software built specifically for interior designers. It's designed to save you hours every week and reduce the errors that come from managing projects across scattered documents and systems. Use code RBD25 for 25% off annual Programa plans. Click to learn more.

Welcome back to the Resilient by Design Podcast. We are back and kicking off a spectacular Season 8! -- Have you ever looked at your interior design business and thought, How did something I love become this exhausting? Between client requests, invoicing, hiring, managing a team, keeping projects moving, and constantly being the person everything comes back to, it's easy to become so focused on running the business that you lose touch with why you started designing in the first place. I've experienced my own version of that this year. In the first episode of Season 8, I'm taking you behind the scenes of some major changes I made in my business, including stepping away from design projects, changing my business model, and retiring an offer I was known for. And I'm sharing what I got wrong. We're talking about burnout, scaling, systems, becoming the bottleneck, changing your mind, and why trying something that doesn't work is not the same thing as failing. Most importantly, I want you to ask yourself: "Am I actually building an interior design business that I want to run?" Because the goal isn't just more clients, a bigger team, or more revenue, it's building a profitable, sustainable business that gives you the freedom to spend more time doing the work you're actually great at. I'm also sharing what I'm changing next, why Power of Process is returning, and what you can expect from this new season of Resilient by Design. Resources: Join the Power of Process Waitlist for its 2026 Fall Return as you've never experienced before: https://rebeccahay.com/pop-waitlist/ -- This episode is sponsored by Programa. Programa is project management software built specifically for interior designers. It's designed to save you hours every week and reduce the errors that come from managing projects across scattered documents and systems. Use code RBD25 for 25% off annual Programa plans. Click to learn more.

There are three types of design firm owners, and most designers are stuck in the first two. If your business feels busy but unpredictable… If you're constantly adjusting, tweaking, and still not seeing consistent growth… This episode will help you understand why. In this episode, I break down the three business identities I see most often: The Resourceful Designer The Adaptable Designer The Confident Designer And what separates them isn't talent. Its structure. If you're ready to move from hustle and reaction into calm, predictable growth, this episode is for you. Episode Highlights: Why resourcefulness and adaptability can only take you so far What actually creates consistency in your pipeline and revenue How to shift from reactive decision-making to intentional growth The role structure plays in building a calm, sustainable design business Resources: The Predictability Framework workshop Learn more about Designers Room: A new coaching program for Interior Designers This episode is sponsored by Programa. Programa is project management software built specifically for interior designers. It's designed to save you hours every week and reduce the errors that come from managing projects across scattered documents and systems. Use code RBD25 for 25% off annual Programa plans. Click to learn more. -- Help shape Season 8! Take our quick 2-minute listener survey and tell us what you want to hear more of on Resilient by Design: https://forms.gle/gy2d6Kbay4n2FWEL8

Your project budgets aren't totally wrong—but they don't feel solid either. In this episode, I break down why that happens (even after you've gained experience) and how to fix it. We're talking about: Why early budgets should be ranges, not detailed breakdowns When the real budgeting work actually begins How to validate your numbers with trades and real data The mistake that quietly erodes client trust If your budgets feel inconsistent or hard to stand behind, this episode will help you move from guessing to grounded, confident numbers. Learn more about my new coaching experience for interior designers: https://rebeccahay.com/waitlist This episode is sponsored by Programa. Programa is project management software built specifically for interior designers. It's designed to save you hours every week and reduce the errors that come from managing projects across scattered documents and systems. Use code RBD25 for 25% off annual Programa plans. Click to learn more. -- Help shape Season 8! Take our quick 2-minute listener survey and tell us what you want to hear more of on Resilient by Design: https://forms.gle/gy2d6Kbay4n2FWEL8

Hiring can feel overwhelming — especially when you're not sure if you're setting things up the right way. In this rebroadcast episode, Rebecca sits down with HR expert Laura Tolhoek to break down the key decisions every design business owner needs to make when hiring. They cover subcontractors vs employees, what needs to be in your contracts, and how to avoid the common mistakes that can create problems later. If you're thinking about hiring or want to refine your approach, this episode will give you the clarity you need. Episode Resources: Essential HR Essential HR Canada on LinkedIn Essential HR on Instagram -- Help shape Season 8! Take our quick 2-minute listener survey and tell us what you want to hear more of on Resilient by Design: https://forms.gle/gy2d6Kbay4n2FWEL8

In this episode, I sit down with Sarah St. Amand to talk about how she's built a design business that serves different types of clients without discounting her expertise or compromising her brand. We talk about smaller design packages, profitability, client communication, team structure, and why designers need to stop equating beautiful work with business success. If you've ever wondered how to stay true to your aesthetic while still building a profitable, sustainable business, this episode is for you. In this episode, we cover: Serving different client budget levels without diluting a luxury brand Offering smaller design packages with strong boundaries Why profitability has to be part of every design decision How to communicate clearly with clients from the start The role of team and operations in supporting growth Connect with Sarah: Instagram: @sarahstamandinteriordesign Website: stamanddesign.com Episode Resources: Learn more about Designers Room: A new coaching experience for interior designers: https://rebeccahay.com/waitlist Episode 34: How to serve your luxury clients with Sarah St. Amand This episode is sponsored by Programa. Programa is project management software built specifically for interior designers. It's designed to save you hours every week and reduce the errors that come from managing projects across scattered documents and systems. Use code RBD25 for 25% off annual Programa plans. Click to learn more.

One month your design business feels calm and steady. The next, it feels chaotic and uncertain. If you've ever experienced that swing, this episode is for you. Rebecca Hay unpacks the recurring cycle almost every interior designer faces: expansion followed by contraction. She explains why inconsistency doesn't mean you're failing and how a lack of structure, not a lack of talent, is usually the real issue. You'll learn how to stop reacting to slow seasons, build systems that support you year-round, and shift from panic into leadership. Because calm in business isn't constant momentum. It's grounded structure. Join the Waitlist for Rebecca's new Program!

Luxury isn't louder. It's calmer, quieter, and more confident. In this episode, Rebecca shares what she learned designing a home that sold for over $12 million and working for luxury designer Steven Taylor for five years. This isn't about expensive finishes. It's about premium service, trust, leadership, and building a process that makes clients feel taken care of. Rebecca also reflects on Steven's passing in late 2025 and the lasting business lessons he left behind. Episode Highlights: Why luxury is really about service How premium clients think (and what they don't care about) Why "trust is the currency" in high-end design What to stop over-explaining in presentations How a team makes you look more professional The mindset shift that helps you level up your clientele What's one small change you could make to level up your service this month? A better process, a part-time hire, clearer boundaries, or simply going the extra mile in how cared for your clients feel? Resources: Looking for a place to start the podcast? Download the most-listened Resilient by Design episodes at rebeccahay.com/listen.