From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin

From Owner Dependence to Scalable Roofing Business with Sej Sorathia Deribin

June 30, 2026 · 57 min · Episode 314

About this episode

Sej Sorathia Deribin discusses how Capital Roofing transitioned from owner dependence to a scalable business model.

What happens when the owner's phone finally stops ringing? For most roofing company owners, that sounds like something is wrong. For Eric and Sej at Capital Roofing... it meant they were finally building a business that didn't depend on them every minute of the day. In this episode, Sej Sorathia Deribin shares how they went from doing everything themselves to building systems, hiring the right people, documenting SOPs, and creating a customer experience that drives referrals and repeat bus...

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Host: Jim Ahlin

Guest: Sej Sorathia Deribin

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Organizations: Capital Roofing

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