About this episode

Ted Sellers discusses the importance of trust as a competitive advantage in the roofing industry and shares his journey in building a successful roofing company.

Most roofing companies have a story, but Ted Sellers has built something truly different. In this interview, Ted shares how he went from working in marketing to building Sellers Roofing, one of the few Black-owned, union roofing companies in Minnesota. Along the way, he opens up about the hard lessons that shaped his business, from cash flow struggles and hiring mistakes to finding the right people and building a company that customers trust. We also talk about what it really means to be a ...

People in this episode

Host: Jim Ahlin

Guest: Ted Sellers

Topics covered

• trust
• competitive advantage
• roofing industry
• Black-owned business
• entrepreneurship
• marketing

Keywords

• trust
• roofing
• entrepreneurship
• Black-owned
• marketing
• business lessons
• cash flow

Mentioned in this episode

Organizations: Sellers Roofing

Places: Minnesota

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