How to Run a Sales Blitz and Revive Cold Leads (Ask Jeb)

How to Run a Sales Blitz and Revive Cold Leads (Ask Jeb)

From Sales Gravy: Jeb Blount by Jeb Blount

September 2, 2026 · 9 min

About this episode

Jeb Blount discusses effective strategies for running a sales blitz and reconnecting with cold leads.

How do you run an effective sales blitz, and what's the fastest way to reconnect with cold leads you've already written off? In this episode of Ask Jeb on the Sales Gravy Podcast, Jeb Blount answers two questions: Chris asks how to structure a sales blitz across existing customers and new logos, and Lindsay asks for Jeb's number one piece of advice for reconnecting with cold leads. Jeb's answer to Chris starts with a simple truth: a blitz on existing customers should take about 30 days, no longer. You already know who they are and where they are, so the only thing standing between you and results is picking up the phone. New logos take more structure: build a targeted list by persona, company size, and likelihood to buy, assign a closing goal per rep, and run a focused 30 day sprint with daily call targets and twice weekly accountability check ins before rotating to the next product. For Lindsay, Jeb's advice is easy: you revive dead leads by calling them. He backs it up with real numbers, including a rep who made 11 dials, reached 10 people, and turned four into pipeline opportunities from a completely random list, plus a story about a commercial kitchen equipment company that…

People in this episode

Host: Jeb Blount

Topics covered

  • sales blitz
  • cold leads
  • customer engagement
  • sales strategy
  • lead revival

Keywords

  • sales blitz
  • cold leads
  • customer outreach
  • sales strategy
  • lead generation

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