Is Retention the New Sales Strategy?
About this episode
The episode discusses the importance of customer retention as a sales strategy, addressing a listener's question about high churn rates in the food distribution industry.
Lightning Round: Top 10 Ways Buyers Are Changing Question: Sean from Seattle asks, "We work in the food distribution industry, it's competitive. We are doing a great job of bringing on new customers, but our churn rate has been higher than ever this year. What advice do you have for me and my team?" Book: The Effortless Experience by Matthew Dixon, Nick Toman and Rick DeLisi 🧠 Read the BLOG for this episode.
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