
The episode discusses common mistakes at trade shows and strategies to improve ROI.
Lightning Round: Top 10 Trade Show Mistakes Question: Margo from West Palm Beach asks, "My company spends a fortune on trade shows.. I just don't see the ROI. Would be interested to know your thoughts on trade shows and more important your ideas for getting ROI." Book: Never Lose A Customer by Joey Coleman 馃 Catch the BLOG for this episode!
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