Cracking the Sales Code: How Ryan Reisert Built a System That Outsells Entire Teams

Cracking the Sales Code: How Ryan Reisert Built a System That Outsells Entire Teams

November 11, 2025 · 52 min · Season 16 · Episode 3

About this episode

Ryan Reisert shares his journey from sales rep to CEO, emphasizing the importance of math and process in scaling sales.

What happens when a math major turned cold-caller gets frustrated with broken sales systems? He builds a better one, then builds a company around it. In this episode of Sales Talk for CEOs , Alice Heiman sits down with Ryan Reisert, the co- founder of Outbound Operators and CallBlitz, to trace his journey from burned-out rep to process-driven founder. Ryan reveals how years of trial, error, and dialing taught him that sales doesn’t scale on brute force, it scales with math, process, and precision. This is the inside story of how a rep-turned-CEO rebuilt outbound from the ground up - more than once. Connect WithRyan Reisert: LinkedIn | CallBlitz | Outbound Operators Alice Heiman: LinkedIn | Website

People in this episode

Host: Alice Heiman

Guest: Ryan Reisert

Topics covered

Keywords

Mentioned in this episode

Organizations: Outbound Operators, CallBlitz

Places: LinkedIn, Website

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