About this episode

Gavi Wolf shares his journey of scaling IndieWalls from an art marketplace to a commercial art consultancy.

In this episode of Sales Talk for CEOs , Alice Heiman talks with Gavi Wolf, CEO and Founder of IndieWalls, about how he scaled a creative business, turning an art marketplace into a commercial art consultancy serving major brands. Gavi discusses founder‑led sales, when and how he realized it was time to build a sales leadership function, and the hard lesson about motivating and compensating a high‑performing sales team.Rapid‑fire picks Book: Unreasonable Hospitality by Will Guidara.Podcast: Freakonomics with Stephen Dubner. CEO Advice: If you want top sales talent, they need to see a clear path to earning real money. Show them others are winning, give them a comp plan they can believe in and the right people will come and perform.  Connect With Gavi Wolf: LinkedIn | Website Alice Heiman: LinkedIn | Website

People in this episode

Host: Alice Heiman

Guest: Gavi Wolf

Topics covered

• sales leadership
• creative business
• art consultancy
• founder-led sales
• motivating sales teams

Keywords

• sales journey
• commercial art
• high-performing sales team
• CEO advice
• motivating sales talent

Mentioned in this episode

Organizations: IndieWalls

Books & works: Unreasonable Hospitality

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