Stop Burning Your Budget: Modern Lead Gen Tactics Every CEO Should Know
About this episode
Alice Heiman discusses modern lead generation tactics that every CEO should know to avoid wasting budget on ineffective methods.
Stop wasting money on lead generation that doesn’t work. In this solo episode of Sales Talk for CEOs , Alice Heiman delivers a powerful, no-nonsense rant every B2B CEO needs to hear. She challenges the outdated playbook of cold calling and SDR-driven outreach, revealing why it's costing you more than it’s delivering and what to do about it. Alice shares real examples and modern strategies to generate high-quality leads that fill your pipeline without burning out your sales team. From leveraging marketing properly, to holding the right kind of events, to mining your customer base for referrals, this is the wake-up call CEOs need to redesign their go-to-market motions. Connect with Alice Heiman: LinkedIn: https://www.linkedin.com/in/aliceheiman Website: https://aliceheiman.com
People in this episode
Host: Alice Heiman
Topics covered
- lead generation
- B2B sales
- marketing strategies
- sales team management
- customer referrals
Keywords
- lead generation
- B2B
- cold calling
- sales strategies
- marketing
- referrals
- events
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