
Collin Stewart shares his journey of finding product-market fit and the importance of understanding customer needs in sales.
From hockey stick growth to flat on your face, it hurts and Collin Stewart can tell you firsthand. He had one customer before he left his full-time job, the problem was he still had one customer 18 months later. In his first endeavor this entrepreneur built what he thought everyone needed and kept showing them and expecting them to say how great it was, but they didn’t. “I was building my idea. I wasn’t building what the customer’s wanted.” The lesson, it’s all about the customer, what they need and want. Rapid-Fire Mentions Book: Good Strategy, Bad Strategy by Richard Rumell Podcast: Acquired FM Advice to CEOs: Lead with relationships and real value. Outbound still works, but only if your product-market fit is strong. If you’re early-stage, skip the pitch and focus on helping first. Connect With Collin Stewart: LinkedIn | Website Collin’s book: The Terrifying Art of Finding a Customer Alice Heiman: LinkedIn | Website
Host: Alice Heiman
Guest: Collin Stewart
Organizations: Acquired FM, LinkedIn, Website
Books & works: Good Strategy, Bad Strategy, The Terrifying Art of Finding a Customer
Explore listener stats, chart rankings, contacts and more on the Sales Talk for CEOs podcast page.