Ghosted in the O.R.: When Your Surgeon Goes Silent

About this episode

Lisa and Cindy discuss the challenges faced in medical device sales when a surgeon suddenly stops using a product and how to effectively respond.

Send us a text! One day you're in the OR every week… the next, you’re not. No calls. No texts. Just silence. What happened? Lisa and Cindy tackle one of the most painful realities in medical device sales: when a physician suddenly stops using your product. Instead of panicking, they break down the mindset and strategy high performers use to respond under pressure. From pausing emotional reactions to having uncomfortable conversations and rebuilding trust, this episode reveals the three criti...

People in this episode

Hosts: Lisa, Cindy

Topics covered

• medical device sales
• surgeon relationships
• trust rebuilding
• emotional reactions
• sales strategy

Keywords

• medical device
• surgeon
• sales strategy
• trust
• communication

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