Google Search Console, Because SEO Ranking Starts With Proper Website Structure
From SEO F**king What - Get Found on Google, make money from your website by Nikki Pilkington
March 29, 2026 · 14 min · Episode 19
About this episode
Nikki Pilkington discusses the importance of website structure for SEO and how to optimize it for better ranking.
Your website could be full of brilliant content and still not rank. Why? Because Google can't figure out how your pages connect. That's what we're fixing today. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most overlooked parts of SEO — website structure. Not the sexy stuff. The stuff that actually makes your site work. How your pages connect, how Google moves around your site, and why getting this wrong means even your best content struggles to rank. Here's what I'm covering: — Why your website is like a building, and what happens when Google can't follow the corridors — What a clear hierarchy looks like and why your most important pages need to be close to the top — Orphan pages: what they are, why they're costing you, and how to find and fix them in an afternoon — Internal linking — the most underused free tool in SEO — and how to actually use it properly — Why your link text matters more than you realise (and why "click here" is doing absolutely nothing for you) — URLs, 301 redirects, XML sitemaps, and why submitting to Google Search Console is non-negotiable I also give you proper…
People in this episode
Host: Nikki Pilkington
Topics covered
- SEO
- website structure
- Google Search Console
- internal linking
- content ranking
Keywords
- SEO ranking
- website structure
- internal linking
- content audit
Mentioned in this episode
Organizations: Google, Google Search Console
Places: https://nikki-pilkington.com/
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