You Haven't Read Your Own Website, Have You? Time For a Content Audit!

About this episode

Nikki Pilkington discusses the importance of conducting a content audit on your website to improve SEO and user experience.

When did you last actually read every page of your website? Not edit it, not skim it — read it like a visitor would. If the answer is “I can’t remember” or “never” — this episode is for you. Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m walking you through one of the most unglamorous but genuinely useful things you can do for your SEO — a content audit. Not to make your life miserable, but because Google crawls every single page on your website, and right now some of those pages are actively working against you. Here’s what I’m covering: Why most website owners have no idea how many pages they actually have (and why that’s a problem) How to build a simple URL spreadsheet without needing any fancy tools The intent column — and why filling it in manually is the bit that actually matters The four questions to ask about every single page: Is it helpful? Is it current? Did AI write it (properly)? Does it have a call to action? Why re-dating old posts doesn’t fool Google — and what to actually do instead Why unedited AI content is probably hurting your rankings more than helping them The Keep / Fix / Kill framework —…

People in this episode

Host: Nikki Pilkington

Topics covered

• content audit
• SEO
• website optimization
• Google rankings
• website management

Keywords

• content audit
• SEO
• website pages
• Google crawl
• AI content
• website performance
• URL spreadsheet

Mentioned in this episode

Organizations: nikki-pilkington.com

More episodes of SEO F**king What - Get Found on Google, make money from your website

• Why Your AI Website Looks Great But Fails at SEO (AI Sites Series Pt 3) · June 7, 2026 · 17 min
• "Dangerous Dave" and the SEO Insights Trap · May 31, 2026 · 7 min
• How to figure out what to blog about next for your SEO · May 24, 2026 · 8 min
• What AI-built websites actually get right · May 17, 2026 · 10 min
• Why Websites Built With AI Are Fu*king Up Your SEO · May 10, 2026 · 10 min
• Stop Buying Backlinks FFS! Here are your REAL link building tactics. · May 3, 2026 · 14 min