Your Meta descriptions are fu*ked! I'll help you fix 'em.
About this episode
Nikki Pilkington discusses the importance of effective meta descriptions for SEO and provides actionable tips to improve them.
Hi, I'm Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of " SEO F**king What ", I'm talking about the one bit of SEO that isn't a ranking factor but is absolutely the thing that decides whether anyone actually clicks on your listing — your meta descriptions. You've probably never written one, duplicated the same one across your whole site, or let Yoast bully you into stuffing it with keywords. All three are fucked. Here's what I'm covering: — Why your meta description isn't a ranking factor — but still decides whether anyone clicks — What a good meta description actually does (and the 155-character rule) — Why Google bolds search terms, and why that matters for getting clicks — The parade of horrors: missing descriptions, duplicate descriptions, and corporate waffle — Why the Yoast green light isn't the goal — writing for a human is — A proper before-and-after for an HR consultant that shows you exactly what to write — The Mark Williams-Cook argument for not writing them at all — and why I still say you should, for small B2B sites I also give you proper homework. Three things to do this week that will sort out your meta descriptions without taking…
More episodes of SEO F**king What - Get Found on Google, make money from your website
- Your H1 and Meta Titles Are Killing Your Rankings FFS!
- SEO Conference Organisers; Where The F__k Are The Women?
- Google Search Console, Because SEO Ranking Starts With Proper Website Structure
- You Haven't Read Your Own Website, Have You? Time For a Content Audit!
- Ranking Number 1 on Google is Useless, FFS. Let me explain...
- The SEO Tools You're Not Using — And Why That's Killing Your Rankings
Explore listener stats, chart rankings, contacts and more on the SEO F**king What - Get Found on Google, make money from your website podcast page.