About this episode

Daisy Shevlin emphasizes the importance of prioritizing marketing over SEO and discusses the need for a holistic approach in the evolving landscape of AI search.

Daisy Shevlin shares that you're a marketer first and an SEO second. Talking points include: What does being a marketer first really mean? Some SEOs' downfall is when it comes to relating how the work we do generates money for the business How do we do this? - AI search requires a more holistic approach to making your brand visible than ever before What does this holistic approach look like? How do we measure success? - You need to partner with stakeholders both within and outside the marketing organisation to be successful What partnerships are key and why?

People in this episode

Guest: Daisy Shevlin

Topics covered

• marketing
• SEO
• AI search
• brand visibility
• stakeholder partnerships
• measuring success

Keywords

• marketer
• SEO
• AI search
• brand visibility
• stakeholders
• success measurement

Mentioned in this episode

Organizations: Majestic.com

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