About this episode

Sara Warneryd discusses the shift from Google clicks to multi-platform discovery and its implications for brands.

Sara Warneryd shares the importance of shifting from Google clicks to multi-platform discovery. Talking points include: *Understanding Search as Discovery: Why user journeys are shifting from a single Google search to multi-platform exploration, and what this means for your brand. * Creating content for the platforms, not the click: How to format your knowledge so it delivers full value directly on Reddit, TikTok, or YouTube, keeping users engaged where they are. * Mapping High-Impact Sources: How to identify and prioritize the influential channels where your audience actually seeks advice

People in this episode

Guest: Sara Warneryd

Topics covered

• multi-platform discovery
• user journeys
• content creation
• influential channels
• brand strategy

Keywords

• Google clicks
• multi-platform
• content strategy
• user engagement
• influential channels

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