Going back to roots analysis thanks to consent-free analytics tools - Jean-Marc Courtiade

Going back to roots analysis thanks to consent-free analytics tools - Jean-Marc Courtiade

September 2, 2026 · 17 min · Season 2026 · Episode 605

About this episode

Jean-Marc Courtiade discusses the significance of consent-free analytics tools and their implications for data analysis.

Jean-Marc Courtiade talks about the importance of going back to roots analysis thanks to consent-free analytics tools. Talking points include: What is a consent-free analytics tool? When is consent required? What data can we obtain on a consent-free basis? What countries is this relevant to? How do you blend all the data together to produce a complete picture? Is there still a place for asking for consent for certain data or is it not worth it?

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Guest: Jean-Marc Courtiade

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