Are you a goal post mover? OMOQ #158

Are you a goal post mover? OMOQ #158

April 29, 2026 · 1 min · Episode 158

About this episode

The episode discusses the risks of changing customer expectations during transactions and emphasizes the importance of meeting advertised deliverables to enhance repeat and referral business.

Changing customer expectations mid-transaction is usually a dangerous proposition. If you want to increase repeat and referral business, make sure that your deliverables meet the expectations that you advertise. Support the show

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