
The episode discusses the importance of honest communication with customers and the pitfalls of telling them what they want to hear.
“Tell them what they want to hear to shut them up!” “Keep the deal rolling…tell them what they want to hear.” “Don’t lose the deal…tell them whatever you want…just don’t lose the deal.” “I don’t care what you tell them…they better not cancel the deal.” Do these lines sound familiar? If so, take a look at how many customers got a line of BS from your company similar to the previous quotes. Customers are smart…much smarter than we care to admit. Today is a GREAT day to stop the BS, and start te...
Explore listener stats, chart rankings, contacts and more on the SimpleBiz360™ Podcast podcast page.