About this episode

This episode discusses how to improve Facebook and Instagram ad performance through effective creative strategies.

Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strategy from the ground up—including how to identify the right messages to test, what kinds of creative formats actually perform, and how to tap into Meta's free creator network to generate high-performing ads without doing all the production yourself, I interview Ben Heath. Guest : Ben Heath | Show Notes : socialmediaexaminer.com/711 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Michael Stelzner

Guest: Ben Heath

Topics covered

• Facebook ads
• Instagram ads
• ad creative strategy
• ROAS
• marketing tactics
• social media marketing

Keywords

• Facebook ads
• Instagram ads
• ad creative
• ROAS
• Meta
• marketing strategy
• social media

Mentioned in this episode

Organizations: Social Media Examiner, Meta

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