About this episode

The episode discusses Facebook's upcoming changes in 2026 that affect content reach and relevance, featuring insights from guest Tara Zirker.

Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewer feedback system could influence which Reels get recommended, what the new creator affiliate program means for brands and marketers, and why Meta's emerging AI video app may matter more for advertisers than it first appears, I interview Tara Zirker. Guest : Tara Zirker | Show Notes : socialmediaexaminer.com/714 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Michael Stelzner

Guest: Tara Zirker

Topics covered

• Facebook changes
• content reach
• viewer feedback system
• creator affiliate program
• AI video app
• advertising strategies

Keywords

• Facebook
• content creation
• reach
• Reels
• advertising
• AI video
• Meta
• creator program

Mentioned in this episode

Organizations: Meta, Facebook, Social Media Examiner, Apple Podcasts

Places: California

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• Ad Creative Strategy: The Easy Way to Improve Facebook and Instagram ROAS · March 26, 2026 · 47 min
• How to Use TikTok's Verified Business Account Features and Local Feed · March 19, 2026 · 43 min
• Improving Customer Experience: How to Increase Revenue and Profitability · March 12, 2026 · 44 min

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