How Argos turned nostalgia into social currency | Aimée Scanlon, Social Media Lead, Argos
About this episode
Aimée Scanlon discusses how Argos transformed its social media presence by leveraging nostalgia and community engagement.
When Argos 's social team set out to level up their social channels a year ago, they had their work cut out for them. Now, their TikToks are pulling in views by the millions. Whether it's dance trends on the shop floor or the account's ongoing beef with Currys , your childhood favourite retail er has viewers hooked. In this episode, we chat to Aimée Scanlon, Social Media Lead at Argos, to unpack how the high street giant rewired decades of catalogue culture into a community-first, creator-style social presence. From making colleagues the stars of the show to turning TikTok comments into strategy gold, Aimée shares why employee-generated content outperforms product content, why you should treat the comments section like your boss , and what it takes to modernise nostalgia without becoming a museum piece.
People in this episode
Guest: Aimée Scanlon
Topics covered
- social media marketing
- nostalgia marketing
- employee-generated content
- TikTok strategy
- community engagement
Keywords
- Argos
- social media
- TikTok
- nostalgia
- employee content
- marketing strategy
- community-first
Mentioned in this episode
Organizations: Argos, Currys
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